Bedding Industries of America (BIA) will highlight its Eclipse Hope mattress collection this July at the Summer Las Vegas Furniture Market in partnership with the Susan G. Komen Foundation, a leading breast cancer awareness organization.
The line encourages retailers to prepare for consumer interest and promotion ahead of breast cancer awareness month in October.
The collection distinguished by its stylish cover with pink highlights, offers a variety of premium mattress offerings, with the top-of-the-line model featuring BIA’s patented Spinal Zone Version III, a product that has micro coils embedded in the lumbar region of the mattress for additional support and comfort.
With over 1,200 coils in the queen-size model, the Hope mattress not only provides for a restful night’s sleep, but is an example of cause marketing that resonates with consumers.
With every purchase of the Hope mattress, BIA donates five percent to the Susan G. Komen Foundation, a leading breast cancer awareness organization.
“We are proud to partner with the Komen Foundation to help raise awareness for breast cancer prevention. By offering the product in the summer, it enables dealers to have the time to order, plan and start promoting the program prior to October,” says BIA Chief Operating Officer, Phil Carlitz. “Our goal is to arm dealers with everything they need to promote and drive traffic this fall when consumer interest and awareness is at its height and raise as much as we can for this cause.”
“The striking pink accents on this mattress stand out in our showroom, and it will turn dealers’ heads. Women continue to be the primary decision maker in mattress purchasing decisions, and consumers will gravitate to the Eclipse Hope display in support of this important cause,” he adds.
The Hope mattress starts at $999 in queen and will be prominently displayed at BIA’s Las Vegas showroom space B-1118 at the World Market Center.
