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Cariloha names Kristin Sugar as new VP of wholesale

Cariloha names Kristin Sugar as new VP of wholesale

Cariloha Inc. has named Kristin Sugar as its new senior vice president of wholesale sales.

Kristin joins Cariloha after seven years with Tempur-Pedic, where she was a regional sales manager. Her exceptional leadership and strategic insight were pivotal in driving sales growth and enhancing customer satisfaction across her region, the company said in a news release.

Following her tenure at Tempur-Pedic, she played a crucial role at Resident Home in developing their wholesale program, from which their team expanded the presence of Resident bedding products from zero to 3,100 stores nationwide, the release said.

“Kristin’s remarkable achievements in the bedding industry, particularly her ability to scale wholesale programs and build dynamic, high-performing teams, make her the perfect fit for Cariloha,” says Dustin Tate, executive vice president of Cariloha. “We’re excited to leverage her strategic vision and industry expertise as we continue to grow our brand as a premier sustainable brand within the furniture industry.”

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In her new role at Cariloha, Sugar will focus on expanding the company’s wholesale sales channel, fostering strong relationships with retail partners and driving market penetration for Cariloha’s eco-friendly and luxurious bamboo bedding products. Her appointment underscores Cariloha’s commitment to attracting top talent to support its ambitious growth plans.

“I’m honored to join the Cariloha team and extremely excited to leverage their unique marketing and proven ability to attract new customers to select retail partners to purchase mattresses, sheets, duvets, pillows and other sustainable, luxurious products,” Sugar says. “I look forward to working with the talented individuals at Cariloha to implement strategies that will enhance our market presence, further driving significant growth within their wholesale segment.”

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