by What’s happening: Standard Fiber has established a licensing agreement, brokered by LMI, with Highclere Castle, enabling the company the rights to develop and distribute a broad assortment of top-of-bed, bath and pet products all designed with the distinctive English elegance and charm the famous estate exudes.
Highclere Castle, home of the Carnarvon family since 1679, is a working estate and farm of approximately 5,000 acres in the North Wessex Downs, and officially designated ‘an Area of Outstanding Natural Beauty’. The Castle and its grounds are recognized worldwide as the location of the award-winning Downton Abbey television series and movies. Today, it is the private home of the Lord and Lady Carnarvon, who open the estate for tours and guests to enjoy a truly regal experience.
Why it matters: Standard Fiber is in the process of building collections of products directly through the influence of Lord and Lady Carnarvon who are generational owners of the castle. These licensed products include sheet sets, throws, blanks, pillowcases, duvet covers and more
Under the licensing agreement, Standard Fiber’s Highclere Castle collection will be sold in the US, Canada, Mexico, and the Caribbean through retail stores and online sales. It will also be offered to the European market on a select retailer basis.
“The English allure and the regal estate experience is trending in today’s creator economy where storytelling is key,” says Lady Carnarvon. “If you are familiar with the Highclere Castle website, you will know storytelling is my passion! We are very excited to work with the Standard Fiber team their creative expertise in the development of our luxury products for bed, bath, and pets under the Highclere Castle brand.”
