Paramount Sleep Co. has partnered with Rochambeau Roadside Inn in historic Williamsburg, Virginia, to outfit the property’s 22 rooms with luxury mattresses for a resort-quality sleep experience.
The boutique will feature two Paramount mattress styles in thoughtfully curated rooms. Branded as Rochambed, the mattresses are a private-label design from Paramount that uses cotton sourced from Virginia. This highlights the company’s ability to offer a unique and tailored program to high-end hospitality destinations.
The pairing is a natural one, as both companies are family-owned and -operated, based in Virginia and share a mission to support and resource locally where they can.
Paramount uses Virginia-sourced cotton, traceable directly from the fields of Suffolk, Virginia, thanks to a close collaboration with the Virginia Department of Agriculture and a local gin mill.
“We were seeking a mattress manufacturer that operated at our high standards with natural and locally sourced products,” explains Lyle Schiavone, owner of Rochambeau Roadside Inn. “If we fail our guests in their sleep experience, we shouldn’t even be in business. A well-rested guest will be a repeat guest!”
Conveniently located at the gateway to historic Colonial Williamsburg, Schiavone was thrilled to find a supplier so close that “checked all their boxes.” After months of personally trying out several Paramount beds, he selected two brands for distinct experiences in the inn’s higher-end suites and standard rooms.
Guests will have the opportunity to purchase a mattress from Rochambeau as part of the Rochambed private-label program, which will be promoted via co-branded digital and video assets supplied to the property.
“Hospitality is an important category for Paramount, and the partnership mutually supports the strategic goals of both parties while delivering a luxury sleep experience to inn guests,” says Richard Fleck, Paramount Sleep president. “Sleep is one of the top priorities of guests at a hotel. Sleep and the quality of the mattress go hand in hand.”
Paramount Sleep is also partnered with other boutique hotel properties, including Blackberry Farm, Soho House, 21C Museum, 411 York and South Fork Lodge, to name a few.
