Job Title: Senior Director, Direct-to-Consumer
Company: FXI
Location: Aston, Pennsylvania
Description: This is a hands-on builder’s role: for at least the first year, you’ll manage creative briefs, site performance, and paid media strategy yourself — setting the strategy and executing it, with agency and vendor support. You’ll own the full DTC P&L: acquisition economics, site conversion, retention, and brand positioning.
Qualifications:
- 7–10+ years of progressive DTC/digital marketing experience, including 3–5+ years of direct channel ownership
- Hands-on experience running paid social and paid search accounts yourself — not just managing an agency
- Fluency in acquisition economics beyond ROAS (CAC, MER, LTV:CAC, payback period, incrementality)
- Direct P&L ownership — personally accountable for revenue and margin
- Experience building a DTC brand or channel from early stage to scale
