Helix Sleep has announced a retail program with Nebraska Furniture Mart, one of the nation’s largest home furnishings retailers. The program marks Helix’s debut exclusively at NFM’s Dallas-Fort Worth store, offering customers in the region a chance to experience its award-winning mattresses in person.
Beginning this month, Dallas-Fort Worth customers will have access to three of Helix’s bestselling models at NFM’s only Texas location: Midnight Luxe with GlacioTex, Twilight Luxe with GlacioTex and the retail-exclusive Helix Premier in soft.
Each model caters to different budgets and sleep preferences, providing various levels of comfort and support to suit a wide range of sleepers. In-store, customers can explore Helix’s signature features such as zoned lumbar support, GlacioTex cooling technology and advanced hybrid design. All Helix mattresses are GreenGuard Gold and CertiPUR-US certified, free from harmful chemicals and fiberglass, offering peace of mind alongside performance.
“NFM stands as a premier retailer known for its extensive selection and commitment to quality,” says Jerry Lin, cofounder of Helix Sleep. “We’re excited to join their curated mattress collection in their Dallas-Fort Worth location, where our award-winning comfort and innovative materials complement NFM’s commitment to quality and service. This partnership will elevate the in-store experience and make premium, science-backed sleep solutions available to more customers in the region.”
“We’re excited to bring Helix Sleep’s award-winning mattresses into NFM’s Dallas showroom,” says Shane Pohlman, director of furniture at NFM. “This partnership lets customers experience Helix comfort and quality firsthand, combining the best of online innovation with the in-person service NFM is known for.”
Helix’s retail program is designed to support large-scale partners with key advantages such as domestic mattress assembly, in-house production of proprietary foams and coils, and a broad national manufacturing network. With multiple strategically located production facilities nationwide, the company ensures fast, reliable and cost-effective coast-to-coast distribution. Supported by a top-tier national sales and training team, Helix delivers a seamless, high-touch retail experience at scale.
