Shifman Mattresses will give High Point Market buyers a master class in style and craftsmanship when the 132-year-old luxury brand introduces its newest mattress collections and innovative adjustable bed base in its showroom at 108 E. Martin Luther King Jr. Drive, Third floor.
With enthusiastic retailer responses at the winter market, Shifman will feature two new mattress collections, exquisitely designed and thoughtfully named 1893 and Shifman Timeless to celebrate the Shifman legacy. The company will also showcase its first-ever adjustable bed base, Refined Elevation by Shifman. These introductions cater to modern lifestyle preferences and those seeking luxury sleep.
As a tribute to Shifman’s history and its artisanal mattresses, 1893 is a premier collection of three models, each handcrafted with natural, USA-grown cotton and wool, and containing over 3,000 individually wrapped coils, including advanced micro-coils. The collection offers retailers an exclusive opportunity to present high-value products that justify the premium price with incomparable design and quality. The suggested retail prices for 1893 range from $11,999-$23,999.
Based on Shifman’s research that says affluent customers expect more when they buy luxury products, the luxury mattress maker offers some complimentary items to sweeten the sale. Each purchase comes with two complimentary Mulberry silk sleep masks, as well as membership to the SleepSpace app featuring biometric sleep analysis, guided meditations and calming sleep sounds. Also offered is a private consultation with Dan Gartenberg, the creator of the app.
Shifman Timeless collection includes 10 models that offer luxury to a broader audience without compromising quality. Through curated materials and expert construction, such as elegant woven and knit fabrics and buttonless hand-tufting, these durable, high-performance mattresses can deliver a luxury sleep experience to a variety of sleep preferences. To support more retailers and their customers to experience the Shifman brand, this collection is priced accessibly with a retail range of $2,000-$7,000 in queen mattress only.
For the first time in its rich history, Shifman is offering an innovative adjustable bed base that can transform the luxury bedroom oasis. Sophisticated design meets advanced technology in the Refined Elevation by Shifman, providing both wellness and entertainment benefits with built-in app options, and sound and haptic technology for an immersive, home-theater-in-the-bedroom experience.
The adjustable base also features customized sleep positions to address common sleep disruptors such as snoring and back pain, integrated lumbar support, seamless smartphone app connectivity, and a motion-sensor-activated underbed night light.
Also new from Shifman is the 20-year warranty on all its mattresses, which President Bill Hammer says provides customers even more value and confidence in their investment in a two-sided mattress that could last much longer than most of the industry’s one-sided mattresses and 10-year warranties.
