mattresses
Seniors who are renovating their homes and transforming them into their forever, aging-in-place homes are prime target for mattress sales. But how can you reach seniors?
Editor Courtney Porter explains what opportunities the mattress industry may be missing out on by not talking directly to interior designers.
Walking around Las Vegas Market, nearly every mattress exhibitor has some kind of cooling technology in at least one of their bedding models. What’s driving this trend?
