King Koil is introducing a new Drew & Jonathan Home Mattress collection made exclusively for leading furniture and mattress retailer Raymour & Flanigan. The exclusive program is scheduled to launch the week of March 16 and will be available in all Raymour & Flanigan stores and online.
Designed specifically for the retailer, the company says the collection will feature a distinctive aesthetic and product specifications that differ from the existing national line program, offering consumers a unique sleep solution backed by a trusted brand.
The Drew & Jonathan Home Mattress Collection for Raymour & Flanigan will retail from $999 to $1,399 for queen sizes, delivering five premium designs and performance at an accessible price point.
Each mattress features an enhanced cooling cover engineered to promote temperature regulation, along with the DuoResponse Comfort System, a proprietary combination of 2,000 micro coils and gel-infused memory foam designed to provide responsive support and contouring comfort. The collection also incorporates an individually wrapped coil system with a reinforced perimeter edge to enhance durability, minimize motion transfer and maximize usable sleep surface.
“This exclusive partnership gives our retail locations a new and differentiated mattress collection that we believe will resonate strongly with our shoppers,” said Pat Judd, director of bedding at Raymour & Flanigan. “Drew and Jonathan Scott have built an incredibly strong, trusted brand with consumers who look to them for style, quality and livable design.”
Derek Ritzel, president and CEO of Blue Bell Mattress, King Koil’s strategic partner in the Eastern U.S., added, “Raymour & Flanigan is an ideal partner for this exclusive launch. Together, we’ve developed a collection that combines advanced sleep technology with the approachable, lifestyle-driven design consumers associate with Drew & Jonathan Scott. With a strong value proposition and availability across all store locations, we’re confident this program will create excitement on the retail floor and across social media, further strengthening both brands.”
Drew and Jonathan Scott, the identical-twin hosts of Property Brothers, are widely known for their home renovation expertise and for helping families create happy, healthy homes. With over 22 million social media followers, they are now bringing the same design expertise to transform the way people sleep.
