Paramount Sleep Company returned from the recent Las Vegas Market with significant momentum, securing multiple new retail placements and opening new independent accounts following the official launch of its newly redesigned Nature’s Spa Collection. At the same time, the company reported continued strong performance across its signature Paramount Collection.
The eight-bed Nature’s Spa collection is crafted with an emphasis on natural materials, modern design, and luxurious comfort. Offered in quilted and smooth-top hybrid constructions—including extra firm, luxe firm, plush, and Euro top models—the assortment provides clear feel differentiation across the lineup.
According to company president Richard Fleck, retailer feedback at market reinforced the brand’s positioning of Nature’s Spa as a luxury collection rooted in authentic, natural materials. Buyers responded strongly to the story highlighting certified organic latex, Woolkeepers wool, and other thoughtfully sourced components layered with modern hybrid design.
The underpinning of the Nature’s Spa story is its distinction as the exclusive mattress of Blackberry Farm, the acclaimed luxury resort nestled in the Great Smoky Mountains. The association reinforces the collection’s premium positioning and provides retailers with a powerful lifestyle narrative to share with consumers.
“The loft, look and feel of Nature’s Spa make it an immediate standout in any retail environment, but the collection does more by delivering a compelling story of luxury and sustainability for a price point a retailer can sell all day long,” said Fleck.
Each mattress features a natural Tencel designer stretch knit cover in earthy tones, certified organic latex, copper memory foam, high-density gel foam, and a European 3000 Duo Micro-Coil system. An upholstery-grade foam core provides long-lasting back and edge support, while transition layers maintain consistent pressure relief and help prevent bottoming out.
A recycled fiber pad made from ocean-bound plastic further underscores the brand’s sustainability commitment. Positioned at a $2,499-$3,999 queen retail range, Nature’s Spa offers strong margins while delivering the materials and presentation expected in the luxury category.
The Norfolk, Virginia-based mattress maker reported continued success with its signature Paramount Collection, which celebrates the legacy of four generations of the Diamonstein family that founded and still operates the 91-year-old business. Since its 2024 introduction, the collection has maintained strong retail traction, with the top model, Larchmont, posting particularly strong sell-through performance.
Parallel to the compelling natural story of Nature’s Spa, retailers expressed interest in Hypnos. Designed in Great Britain and made in the U.S.A exclusively by Paramount Sleep, the Hypnos Whole Sleep Wool Series is derived from the internationally recognized Hypnos Wool range that features ethically sourced and traceable materials such as 100% Woolkeepers sourced wool, certified organic latex, horsetail, micro-coils, recycled pocket spring support, and bespoke European-inspired side stitching.
With multiple new placements secured and ongoing strength across its luxury portfolio, Paramount enters the year positioned for continued growth in the premium mattress category.
