Wonder has announced that it is giving every furniture and mattress retailer on its platform AI-optimized product catalogs at no additional cost.
When consumers ask ChatGPT or Perplexity for product recommendations, AI systems only surface retailers with properly structured, LLM-ready data and live inventory feeds.
“This is a true David versus Goliath moment,” said Kaspar Fopp, CEO of Wonder. “The big AI platforms are building walled gardens that favor enterprise merchants who can afford expensive partnerships. We’re not going to stand by and watch independent retailers fall by the wayside.”
Industry analysts predict AI-powered shopping will influence $61 billion in purchases this holiday season alone. McKinsey estimates “Agentic Commerce” — autonomous AI agents making purchases on behalf of consumers — will reach $5 trillion by 2030. Traditional SEO and Google search are no longer enough. Consumers are going straight to AI assistants, and retailers who aren’t LLM-ready are becoming invisible.
For manufacturers, the company says the threat is equally severe: When their retail partners disappear from AI search results, they lose distribution channels regardless of product superiority.
Wonder’s solution automatically transforms product catalogs into structured formats AI systems understand, including rich attributes, real-time inventory updates and enhanced descriptions engineered for AI comprehension. Every Wonder customer gets this optimization automatically.
“Our agnostic data model creates a portable, machine-readable standard that makes product catalogs instantly consumable by any foundation model,” said Alex Sher, CTO of Wonder. “This empowers brands to extend their reach directly into the answers generated by LLM-based ecosystems. The service works with any website provider, ensuring broad accessibility across the diverse furniture and mattress retail landscape.”
