Fifth-generation British bedmaker Harrison Spinks has announced its debut in Indonesia, launching its British Luxury collection at one of the country’s leading retailers, Duta Abadi Primantara.
Following the signing of a Distribution and License Agreement, the handcrafted range will initially be available across five of DAP’s premium stores, strengthening the UK company’s presence in Southeast Asia.
The venture is part of the bedmaker’s ambitious international growth strategy, with Harrison Spinks beds and mattresses currently being sold in 21 countries worldwide. Indonesia represents the latest addition to its expanding global portfolio.
As market leaders in Indonesia and across Southeast Asia, DAP has built a reputation for offering innovative, premium products, including some of the world’s best mattress brands.
Crafted to the highest standards in the UK, Harrison Spinks mattresses reflect the company’s 185+ years of bedmaking experience and commitment to quality and innovation — recognized with multiple King’s and Queen’s awards for Sustainable Development, Innovation and International Trade.
“Introducing our bespoke luxury beds and mattresses to Indonesia marks an exciting milestone in our international journey,” says Nick Booth, managing director at Harrison Spinks. “Partnering with DAP, the market leader in Indonesia and a company that truly appreciates the quality and heritage of British luxury, gives us the perfect opportunity to share the care and passion behind our craftsmanship with even more customers across Southeast Asia.
“Our recent King’s Award for International Trade recognizes our exceptional overseas growth and underlines our position among the UK’s leading exporters in the bedding sector,” he continues. “We’re proud to see the growing global demand for authentic British design, and this partnership signifies another step forward in our mission to bring responsibly made comfort and luxury sleep to consumers worldwide.”
Anthony Setiawan, president director of DAP, adds, “This launch is our commitment to elevating Indonesia’s luxury standard, a new benchmark for natural quality, sustainability and ethical sourcing. The Indonesian luxury market has a refined and sophisticated appreciation for authenticity and unrivaled quality in every aspect of their lives. We are bringing Harrison Spinks not merely to sell mattresses, but to offer a statement: beyond sleep, a timeless legacy of extraordinary life.”
Mattresses from the British Luxury Collection will be available at select DAP stores in Indonesia starting this month.
