The recent Las Vegas Market had something to offer everyone in the bedding industry, whether it was trending products, in-person connections or high-margin programs. And despite it being a quieter market than January, those who came were aggressive and placed orders at the show.
“Tariff worries are mostly over, and our retailers are seeing more customers out now,” said Eugene Alletto, CEO of Bedgear. “Consumers buy out of fear and they are conditioned to know that scarcity will make them buy. There hasn’t been an increase in units, but there has been one in dollars spent.”
Nick Bates, CEO of Spring Air, shared a similar sentiment: “Retailers are coming to this market for a reason. Retailers are looking for new partners and tools, not just disrupters. When monarch brands cause trouble, retailers react to offset their leverage.”
And despite it being a summer market, there were a few notable introductions that retailers can look forward to for January.
Bed Tech unveiled a prototype for its new high-low adjustable base that can tilt forward or backward and requires no kit or assembly. Platform ready and with adjustable legs, the base includes added lumbar support, USB(C) ports, LED lights and a sonic massage feature that connects with a person’s TV, offering a haptic experience.
“There are two speakers and four subwoofers in the base, and it offers a 3D immersive experience,” said President Darren Sparks. “We are changing the trim color to black and got a lot of great feedback from customers at this show.
The company will unveil the final product at the January market.
With three new introductions this market, South Bay International came ready to serve retailers with creative products.
The Anatomiq mattress uses ARClift technology, an aerospace-grade carbon‑fiber embedded support system that offers active, adaptive support, lifting and aligning the spine. Two dozen carbon fiber strips run from the head to the toe of the bed, and these contour to the shape of your back, according to Kevin Kappenman, who developed the bedding component. The material works across firmness levels.
The company also displayed its new AlignAire Active stretch bed, a unique product that uses air pockets to help stretch a person’s back. A remote controls five massage zones that offer different intensities, and the company said the model offers increased flexibility, circulation and spinal health.
Finally, the company partnered with sleep technology provider Cambridge Sleep Sciences to bring its audio technology to South Bay’s range of mattresses. The SleepEngine technology has been scientifically proven to enhance sleep by helping users fall asleep faster, sleep longer and wake up feeling rested.
DreamFit shared a fun and new point-of-purchase system that helps exemplify how its Grounding Sleep mattresses work to pull static electricity away from the body. The small cylindrical device has a place you can lay your hand that tells you the amount of static electricity your body is emitting. Then when you take your other hand to touch the Ground Sleep mattress, the numbers drop right in front of your eyes.
In addition to products, new showrooms opened as well. Eon Home, which touts the brand’s BedStory, Sleep Max, Viscoflex and Max ZZZ, moved to a main showroom on the ninth floor of Building B. The company previously had a showroom in the same building, but this one gives the company more visibility, according to Nick Fiore, vice president of corporate development and strategy.
The 40-year-old, Chinese-owned company opened a Spartanburg, South Carolina, factory in 2022 to expand its U.S. production capabilities.
Sinomax USA joined forces with EverRest to open a joint showroom. EverRest is a global company headquartered in Denmark, and in January, they licensed several of the online brands formerly owned by Malouf.
Sinomax, known as a brand behind the brand in the bedding industry, displayed several interesting products, from its Vibe mattress line, which it said is an Amazon bestseller, to its Eco Essential line, which uses wood pulp fiber and speaks to the company’s commitment to sustainability. The company also displayed several beds it makes for brands like Therapedic International, Malouf and EverRest.
“We are completely vertical except for our fabrics, and with an omnichannel strategy, we are focused on being a full-service company that makes your brand our brand,” said Alysabeth Anderson, senior director of creative marketing for Sinomax.”
Business may seem down as a whole, but retailers, manufacturers and sales reps can prepare for a better 2026 by taking a close look at their businesses now.
“A lot of retailers lost momentum because they lost track of what’s important to people,” said industry veteran and Destination Motivation President Brett Thornton. “Marketing is stale now but big brands will shake everything up for the whole industry. People like experiences, and innovation will get retailers there.”
