The Specialty Sleep Association showroom has a vibrant offering of sleep industry products at the summer Las Vegas Market, from mattresses to frames, bases, top-of-bed, massage chairs, and sleep and marketing technologies .
“This market, we have a room full of products you will want to see — three brand-new companies, seven new companies that first showed at the January market, plus another 15 veteran exhibitors. You know our showroom is where everybody goes to see what is the newest and most exciting sleep industry stuff at market, and this July is no exception,” says SSA director Tambra Jones. “Make sure you make enough time to walk through C1565 to see for yourself.”
Company debuts
1. Jensen Beds. With a history dating back to 1947 and distribution in over 30 countries, Jensen Beds is bringing its Scandinavian design principles to the Las Vegas Market for the first time.
Jensen’s Original Zone System features a unique construction. Jensen mattresses are reversible with customizable firmness, supported by a genuine box-spring construction and a 25-year warranty. Also unique to Jensen’s sleep systems, the top mattress provides a light and airy comfort layer that is reversible and interchangeable for hygienic benefits.
All Jensen bed models can be complemented with a choice of headboards, upholstered in matching or contrasting fabrics and patterns. Select models can also be ordered with the Active ll Adjustable Base. Jensen Adjustable Beds are supported by a genuine box-spring construction and a 25-year warranty. Fully upholstered headboards are available in a variety of styles and fabrics.
2. PranaSleep is a family-owned company committed to crafting high-performance, handmade mattresses using natural materials like Talalay latex, certified organic wool and signature PranaCOOL performance fabrics. PranaSleep will be showcasing a curated trio of options, with each mattress representing the heart of the three PranaSleep collections: Dharma, Asha and Karma.
PranaSleep is offering consignment and inventory support options to simplify retailer on-boarding and protection of cash flow. Also ask about their high-margin, large AUSP and low returns track record.
3. Supreme Home Design is presenting a curated collection of high-quality home essentials, including infused pillows, mattress protectors, and other sleep, home and comfort products. Combining innovative technology with natural wellness, their home solutions feature advanced materials designed to enhance performance, while integrated aromatherapy and therapeutic properties to add meaningful value for customers. They are offering exceptional service, competitive pricing, fast turnaround and flexible order options to help their retail partners grow.
23 companies on display
– Naturepedic is pairing certified organic credibility with category breadth, modern design and luxury merchandising appeal. This market, get a first look at Naturepedic’s entry into the adult bedroom furniture category with two new collections: Duna Verde and Adelano. Crafted from FSC-certified white oak, these collections each include a platform bed, six-drawer dresser and nightstand — blending sustainable craftsmanship with high-end design.
Also new for July:
- Organic Kapok Duvet Insert/Comforter: Lightweight and breathable.
- Organic Quilted Mattress Protectors: Beautifully made, washable and GOTS certified.
- Organic Stuffed Animals: A playful and purposeful add-on for kids’ rooms and gift displays.
– Sonu Sleep Systems offers a mattress designed for side sleepers, allowing your arms to rest where they’re meant to. The patented Comfort Channel and Support Pillow system molds to each sleeper’s desired position, greatly reducing pressures that are unavoidable with all other mattresses, allowing for better breathing and circulation, less rolling over throughout the night, and reduction of strain on joints, muscles and nerves. Stop by their show space to find out how to attract more foot traffic to your retail stores with the Sonu robust geofenced online ad system. Ask a representative for the impressive metrics reflecting what our other retail locations are enjoying.
– Williams Co., thoughtfully crafted in Colorado using old-world design techniques and high-quality raw materials, will feature the “top of the line” and bestsellers of all three of its luxury collections; Hybrid, Organic, in addition to debuting the Signature collection for this July market. The “Signature Collection” is a three-bed flat-top memory foam hybrid collection featuring dual-core customization, durable edge support, luxuriously covered in organic wool and wrapped in a houndstooth organic cotton cover.
– Latex Sleep is redefining what’s possible in natural and organic mattress design — offering customizable latex components. It has no minimum order requirements and fast, direct-to-customer shipping. Experience not only quality, flexibility and innovation in their mattress program, but also ask for information and demonstrations on Incline Sleep.
– Custom Comfort Mattress brings 35 years of American craftsmanship to their double-sided mattresses made from premium organic materials like cotton batting, natural latex, organic cotton, wool, alpaca and horse hair. Handmade in California, they are dedicated to luxurious and healthy sleep.
– Cambridge Sleep Sciences, a U.K.-based pioneer in sleep research and technology, is returning to market for the second time after a successful debut in January. They will be launching the next edition of their SmartPillow as well as brand-new app feature created specifically for release at this market. Buyers will be able to experience their patented, clinically proven sound technology, which helps users fall asleep faster, stay asleep longer and wake up feeling restored. Demonstrated in various products, including a brand-new version of the SmartPillow product, buyers will be able to interact with the technology and discuss retail and licensing opportunities with the team. They will also be showcasing their cutting-edge partnership with South Bay International.
– Cloudten, family-owned and operated, is bringing something different to the bedding space — luxury-quality products without the luxury price tag. You’ll find super-soft, high-performance bedding that customers love — sheet sets, mattress protectors and pillowcases that feel amazing and look great on the shelf. Their products sell, get great reviews, keep customers coming back and they have white-label capabilities to help grow your own brand.
– Beaudoin is an expert in under-bed solutions. It offers alternatives to the traditional foundation and frame for retailers eager to have affordable solutions for their customers while increasing their margins. They have a large assortment of under-bed solutions for all retailers and are showcasing their revamped bestselling DTC platform to offer more versatility and an even better assembly experience.
– Monarch Sleep Systems is keeping it simple this market with two models. They are showing how retailers can cost-effectively deliver better sleep with new frames that are stronger, lighter and can be personalized for consumers’ choice. The newest innovation is a single frame that can adjust to a king or queen size.
– HoSTTech will feature Elephant in a Box, modern furniture with patented foldable technology. Blending sustainability, innovation and urban convenience, Elephant in a Box will showcase collections of foldable sofas, ottomans and bed bases — all designed for fast, tool-free assembly, compact shipping and long-term durability.
– Mega Motion is bringing their seven top-selling power reclining lift chairs with options including immersive sound, air massage, three-zone heat, full tilt zero-gravity, adjustable headrest, adjustable lumbar, and pull-out arms with cup holders and phone chargers. All of their chairs are considered Class II Medical devices with attractive pricing. They are warehoused in Las Vegas, Mississippi, Pennsylvania and Florida — if you order on Monday, goods will be received the same week. Their newest immersive chair, which they say is the coolest chair ever, will be in their space and shipping in July.
– Sleep & Beyond is offering a curated collection of premium organic and natural bedding with lifestyle essentials including their bestselling washable wool collections and silky-soft organic cotton sheets. This market they are introducing all-natural, non-slip yoga mats uniquely crafted with a three-layer cotton fabric top and a GOLS-certified organic Dunlop latex base for superior natural grip. Also check out their new 100% cotton Turkish bathrobes, eco-friendly wool dryer balls, a sustainable alternative to conventional dryer sheets, and natural bamboo sheet sets in sage green, sand and Dove Grey.
– First Direct is transforming how retailers and manufacturers approach marketing — solving the chaos of disconnected tools, unclear strategies and missed opportunities. Showcasing how to turn conversations into conversions with an intelligent, all-in-one approach, they are launching VoIP Phone Integration inside FirstDirect360, giving businesses the ability to make and receive calls from their mobile device, desktop or desk phone — all seamlessly integrated with their messaging, automation and customer records. Every call becomes trackable, actionable and aligned with your marketing strategy. They are also unveiling advancements in AI-powered voice and conversation technology, helping businesses respond instantly, follow up automatically and guide customers from interest to action.
