South Bay International will take center stage at the upcoming Las Vegas Market in Showroom B‑962 with the debut of three wellness-centric innovations poised to redefine the future of sleep: a cutting-edge partnership with Cambridge Sleep Sciences, the Anatomiq Mattress with ARClift carbon‑fiber technology and the AlignAire Active Stretch Bed.
Each innovation brings new depth to restorative rest, with daily raffles for the revolutionary SleepHub device adding excitement to every day of the show.
1. South Bay International × Cambridge Sleep Sciences: a partnership bringing neuroscience-backed audio to the mattress.
Headlining the market is South Bay’s powerful collaboration with Cambridge Sleep Sciences, combining a science-backed audio technology proven to enhance sleep with South Bay International’s range of mattresses. This game-changing solution uses the clinically proven SleepEngine technology, helping users fall asleep faster, stay asleep longer and wake up restored.
Adult participants with at least three months of insomnia saw these results in a study using the SleepEngine technology:
- 92% saw an improvement in their sleep (based upon PSQI scores), with on average:
- Gained 155 more minutes of sleep per night.
- Experienced 55% fewer awakenings.
- Spent 76 fewer minutes awake during sleep.
Developed over 15 years by neuroscientists and engineers, SleepEngine uses low frequency sound waves which are recognized by the brain and guide the mind through healthy sleep cycles.
Key benefits:
- App-controlled and wellness-focused.
- Delivers non-invasive, non-pharmaceutical sleep optimization.
- Validated by real users, independent trials and global experts.
The Cambridge Sleep Sciences team will be on-site in Showroom B‑962 throughout the show, offering live demonstrations, hands-on tech walk-throughs and in-depth discussions on the neuroscience behind SleepEngine. This is an opportunity to engage directly with the innovators behind one of the most advanced sleep technologies available today.
“This is science you can sleep on,” said one doctor-turned-adviser. “SleepHub has changed the way I sleep and live.”
To celebrate this groundbreaking technology, South Bay and Cambridge Sleep Sciences will be giving away a SleepHub device each day at the market. Visit Showroom B‑962 daily to enter.
2. Anatomiq Mattress with ARClift: where performance meets prestige
Next in the trio is the Anatomiq Mattress, featuring the industry’s first true carbon‑fiber embedded support system. The ARClift technology offers active, adaptive support, lifting and aligning the spine like no foam or spring ever could.
ARClift has a patent-pending deflective support design that adapts to your body. It’s made with real aerospace-grade carbon fiber, and it contours and lifts, supporting without sagging. The material works across firmness levels, from soft contouring to firm alignment.
Unlike traditional mattresses that simply react to pressure, ARClift deflects and conforms in real time, shaping itself to every curve and movement while reinforcing posture and longevity.
3. AlignAire Active Stretch Bed
Completing South Bay’s wellness trifecta is the AlignAire Active Stretch Bed, bringing spa-quality rejuvenation home through an advanced, built-in air compression massage system designed to align the spine, relax muscles and enhance recovery.
Key features include:
- Five massage zones, customizable programs and intensities.
- Pressure-point therapy from head to toe.
- Three types of premium foam deliver contouring comfort — even when not in use.
- Improves flexibility, circulation and spinal health.
“Our goal is simple — help people sleep better and live better,” says Toby Konetzny, CEO of South Bay International. “With embedded audio therapy, carbon-fiber structural support and full-body recovery features, this lineup addresses the complete sleep ecosystem.”
