Englander has unveiled a new website in the lead-up to the summer Las Vegas Market designed to elevate products and brand positioning and drive traffic to its dealers through a new dealer locator.
Touting the company’s current assortment and growing portfolio of nationally available products, the site provides comprehensive product information to help educate consumers about the company’s cooling technologies, specialty foams and comfortable sleep experiences.
With the tagline “Where they still make them like they used to,” the site also engages viewers with a look at the storied history of a company in business since 1894 with advertisements drawn from its archives and insights from over the decades into its craftsman-first process using refined latex and specialized coils, including partnering with Goodyear in the 1950s to produce the industry’s first latex “airfoam” mattresses.
The site also offers dealer profiles and testimonials, along with information about domestic factory coverage and international licensees spanning 19 countries. Additionally, Englander has linked all of its online digital channels to create consistent messaging and a seamless experience.
Lou Paige, president and chief executive officer of Englander, says his priorities have been on product innovation, adding dealers and international licensees since joining Englander late last year.
“We needed a consumer-facing website that had a more contemporary appeal to consumers, but we did not stop there,” he says. “We also invested in our social media platforms to get in front of more consumers. One of my goals is to ensure that our digital presence matches the current direction of the brand. This new site highlights our products more effectively, showcases the recognition Englander has received over the years and, most importantly, creates a platform that will drive consumers to dealers carrying our products.”
