Bedgear is proud to announce its newest partnership with The Fine Bedding Co., a leading U.K.-based bedding manufacturer and distributor. This collaboration marks Bedgear’s strategic entry into the United Kingdom and a further expansion into Ireland.
Through this partnership, The Fine Bedding Co. will serve as a distributor of Bedgear products across the U.K. and Ireland. The relationship will focus on expanding Bedgear’s retail presence, bolstering e-commerce operations and delivering dynamic consumer engagement experiences.
“Bedgear has always believed that sleep is personal, and we’ve made it our mission to deliver a one-of-a-kind experience to sleepers around the globe,” says founder/CEO Eugene Alletto. “Partnering with The Fine Bedding Co,, a brand that shares our passion for innovation and sustainable comfort, allows us to extend our reach and deliver Performance sleep solutions to a whole new market. We’re thrilled to bring Bedgear’s unique retail journey and game-changing products to the U.K. and Ireland.”
The Fine Bedding Co., a fourth-generation British business with over 100 years of experience in bedding and sustainable manufacturing, shares the same sentiment and is equally enthusiastic about the new venture and what the future holds for the two brands.
“We are delighted to partner with Bedgear and introduce the brand’s award-winning Performance sleep products to our customers,” says The Fine Bedding Co.’s Managing Director Claire Watkin. “This partnership aligns with our commitment to delivering high-quality, innovative sleep solutions. Bedgear’s focus on personalization and performance is unlike anything currently in our market, and we look forward to shaping the future of sleep together.”
This partnership comes at a time of growing consumer interest in wellness and personalized solutions, marking the launch of Bedgear’s products — which include mattresses, pillows, sheets, protectors and more — in the U.K. and Ireland.
With the belief that sleep is a global language, this partnership highlights Bedgear’s focus on continuous international expansion, allowing the company to continue redefining sleep for an even larger audience.
“Sleep is a universal need, but the way we sleep is deeply personal and shaped by a variety of factors,” Alletto adds. “At Bedgear, we’re committed to redefining sleep performance around the world. Expanding into the U.K. and Ireland in partnership with The Fine Bedding Co. is another exciting step in our mission to bring breathable and personalized sleep solutions to every corner of the globe.”
