Symphony Sleep is introducing a creative menu concept to retailers — one that allows them to customize a program to fit their business needs, maximize revenue and simplify the decision-making process.
Structured like a restaurant menu, the concept demonstrates Symphony Sleep’s commitment to making its multifaceted programs accessible and actionable for retailers. The brand’s full product offerings and marketing support programs are presented in three menu-relatable categories:
- Entrées: A comprehensive lineup of Symphony Sleep’s adjustable bases — seven collections in all, each engineered to elevate sleep through precision craftsmanship and innovative technology.
- Side Dishes: A complete assortment of accessories fully compatible with the base lineup, enabling a layered product strategy that enhances consumer satisfaction and average ticket value.
- Desserts: Visually impactful POP displays and quality video assets for training and sales that serve as the finishing touch to support in-store engagement and boost sales performance.
Symphony Sleep is establishing itself as more than a supplier with strong engineering and manufacturing capabilities, says company President John Schulte, as retail partners are discovering the brand is a complete solutions provider that delivers innovative adjustable bases and accessories in addition to retail support tools designed to inspire confidence and drive profitability.
“Retailers need partners who go above and beyond providing quality products by delivering holistic support to ensure sell-through success,” says Schulte. “With our menu concept, we’re setting the table for our partners to build a program that fits their business model, engages their sales team and ultimately helps them make more money. This is a creative yet strategic articulation of our full value proposition.”
He hopes the menu concept can inspire retailers to take their own creative and strategic approaches to engage consumers and elevate their sales conversations to be memorable and productive.
Designed with flexibility in mind, the Symphony Sleep menu empowers retailers to tailor their adjustable base programs to meet unique business needs and revenue goals.
The company plans to roll out the menu concept during the summer Las Vegas Market in July.
