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Bedgear partners with Snooze on opening of Ireland store

Bedgear partners with Snooze on opening of Ireland store

Bedgear has partnered with Snooze Mattress Co. to launch a first-of-its-kind retail store in Cork, Ireland. The store, which is Snooze Mattress Co.’s first international location, is located at Units 14 and 15, Ground Floor, South Ring Business Park, Kinsale Road, Ballyphehane, Cork, T12 N6KR, Ireland. It officially opened on March 28.

While this partnership represents the next step in Bedgear’s ongoing global expansion, it also marks a new phase in the collaboration between Bedgear and Snooze Mattress Co. Although the two brands have worked together domestically, this endeavor transforms the relationship into one that spans both sides of the Atlantic.

“This expansion is more than just a new location — it’s a shared vision coming to life on a global stage,” Bedgear founder and CEO Eugene Alletto says. “We’ve always believed in aligning with partners who challenge the status quo and prioritize innovation. Snooze Mattress Co. embodies that spirit. Together, we’re not just bringing better sleep to Ireland — we’re waking the world up to what’s possible when comfort, technology and purpose come together.”

At this new Cork location, Snooze Mattress Co. will be offering Irish shoppers a best-in-class assortment of Bedgear’s Performance sleep solutions. This includes the award-winning and bestselling Storm Performance Pillow, cutting-edge Performance mattress protectors and innovative, instant-cooling and moisture-wicking Performance sheets — all engineered to boost recovery and personalize the way the world sleeps.

Kenneth Sexton (left), John Griffin and Snooze CEO Matt Smith.

According to a news release, this new location won’t be just another mattress store — it also will be a reimagined sleep experience where consumers can find personalized solutions to optimize health, wellness and recovery through sleep.

“At Snooze, we’re not just selling mattresses — we’re reimagining what sleep can be,” Snooze Mattress Co. founder and CEO Matt Smith says. “We’re proud to be the only sleep shop in all of Ireland and the only mattress and wellness store on the planet expanding fast as a global franchise. By partnering with forward-thinking brands like Eugene Alletto and Bedgear that truly believe in sleep disruption — and by teaming up with incredible local legends like John Griffin and Kenneth Sexton — we’re disrupting the sleep industry one dream at a time. If you think mattress shopping is boring, think again. Whether you stop by before, during or after our grand opening, we guarantee an experience unlike anything you’ve ever seen in the world of sleep. Pajamas optional, fun mandatory.”

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Griffin and Sexton, who are local owners of the new location, share Smith’s excitement and vision for what the future holds in Cork.

“Snooze Mattress Ireland is thrilled to bring better sleep to Ireland,” the pair say. “Our mission is to help people find their perfect sleep system, improving not just their rest but their overall well-being. With expert guidance, innovative sleep solutions and a commitment to comfort, we’re here to make quality sleep a reality for everyone. We carry the best mattress brands, including Snooze, Bedgear and so much more. After all, if you don’t snooze, you lose!”

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