South Bay International has appointed Jim Nation as its new vice president of national sales. A highly respected industry veteran with decades of experience in the bedding sector, Nation brings a wealth of knowledge and leadership to South Bay International as the company continues to expand its national footprint.
Nation’s career spans more than 45 years in the mattress industry, with key leadership roles at some of the most well-known brands in the business. His track record of driving sales, forging strong customer relationships and implementing strategic growth initiatives makes him a natural fit for South Bay International as it strengthens its position in the market.
“We are thrilled to welcome Jim to the South Bay International family,” says Toby Konetzney, CEO of South Bay International. “Jim has an exceptional reputation in the industry, and his expertise in national sales strategy will be instrumental in helping us expand our partnerships and elevate our product offerings. His leadership will drive continued success for our retail partners and the consumers we serve.”
As vice president of national sales, Nation will oversee national retail partnerships, sales strategies and business development initiatives aimed at increasing market share and enhancing customer engagement.
“I’m excited to join South Bay International at such a pivotal time,” says Nation. “The company has built an outstanding reputation for innovation, quality and service, and I look forward to working alongside this talented team to further its mission of providing innovative sleep solutions.”
