DreamFit has turned to sleep products industry veteran Chealen Martin to be its president.
Martin has a distinguished 14-year career in the industry in leadership roles at Englander, Casper and Tempur + Sealy. He will report to Jerry Wootten and Jeremy Wootten, chief executive officer and president, respectively, at parent company HomTex Inc. The Woottens held similar roles at Dreamfit prior to Martin’s appointment.
“Chealen’s industry knowledge, relationships and energy will help us take our brand to the next level of success. As our business has grown significantly over the past several years and HomTex has become a more diversified manufacturing company, we wanted to bring on an established leader to take the tiller at DreamFit and solely focus on its operations,” says Jeremy Wootten.
According to Martin, he first met the Woottens when he was at Tempur + Sealy, and has always been impressed with their quality, innovation and vision for the top-of-bed category.
“There is a tremendous opportunity today to build upon the success of DreamFit, and I am honored to have been chosen to lead the company at this time. I was born and raised in Alabama and have a passion for the people here. All the steps in my career until now have resulted in building a solid set of skills to bring to the table to benefit our customers and people,” said Martin.
Immediately before joining DreamFit, Martin was the president of Englander. Prior to that position, he was at Casper, where he was director of wholesale for North America, opening several major retail accounts for the brand.
At Tempur + Sealy he was field sales manager, where he logged strong sales gains with major retailers and created innovative training programs for retailers.
Martin received his bachelor’s degree from the University of Alabama, where he majored in finance. He then went on to receive his master’s of business administration degree from Auburn University.
He resides with his family in Trussville, Alabama.
