Agren, with seven stores throughout Maine, has launched “You Just Need A Great Flippin Mattress” to promote the benefits of two-sided mattresses in conjunction with Gold Bond, long known as an evangelist for the products.
The innovative advertising program is supported by video of actors playing different roles of mattress shoppers suggestively referencing the Flippin Mattress in different vignettes. They all come together for a celebratory dance when they see the two-sided mattresses being offered by the retailer. They also created a separate landing page to promote the products and offers: www.flippinmattresses.com.
The site states: “Upgrade your sleep with an Agren Factory Direct mattress — crafted in New England, double-sided and delivered to your home with complimentary next-day shipping.”
“A new generation of consumers — many of whom have never heard of two-sided mattresses — are waking up to the concept. They are longer lasting and add tremendous value to the purchase at any price point,” says Jason Pauley, chief operating officer of Agren.
Gold Bond is the private-label partner for Agren’s two-sided mattress program because they share the same “family-owned” values of quality and service the Hartford manufacturer is known for.
“Gold Bond’s quality and value is exceptional, but we are equally as impressed with the fact that Bob and Skip (Gold Bond CEO and president, respectively) answer their phones directly and do their own training for the chain’s RSAs and store managers. This is so effective. It helps our team sell more product — better — than anything else we have seen in the past 15 years we have been selling mattresses,” Pauley adds.
“We have always touted the benefits of two-sided mattresses because they perform better and last longer. Even when many other manufacturers moved away from the construction to save money, we have invested in it. The result is that consumers — young and older — are increasingly choosing two-sided beds,” says Gold Bond CEO Robert Naboicheck. “We are thrilled to partner with Agren on their private-label program because they share our corporate values. They are really wonderful retailers who take the time to invest in their people and nurture their customer experiences.”
