Gold Bond CEO says consumer interest in higher-end furnishings ‘here to stay’

What’s happening: What started out as a trend two years ago with consumers quarantined in their homes and flush with government stimulus money buying better quality sleep products is not short-lived, but rather a permanent change to the way we do business, according to independent bedding manufacturer Gold Bond’s CEO Robert Naboicheck.

Robert Naboicheck

Why it matters: “The pandemic shined a bright light on consumer health and the importance of sleep in that equation,” he says. “Add to that a greater appreciation for their homes — since they spent more time there, and you see more than a trend for better goods — but rather a permanent change in consumer behavior. We first saw a blimp in spending on luxury sleep products. In a normal cycle, we would have seen the curve even out over time. But two years later we are still seeing the flight to quality. That is not a trend, but a permanent change.”

An example of the change in consumer preference is the brand’s increased sales in its Buckingham and Venice collections – some of the company’s more premium products. The collections utilize a deep-quilted top panel made with polyester and cottons fibers, as well as super-soft foam that aids in a luxurious feel and breathability, two inches of super-soft foam that deepens surface comfort and is double-sided to lengthen the lifespan of the mattress. Pricing ranges up to $2,499 in queen.

“Consumers are shopping differently and are not satisfied with less than high quality products that are important for maintaining self-care. Even though we are going through inflationary times, we are still seeing consumers – especially the younger consumers – willing to spend the extra money on a luxury mattress that guarantees a restful night’s sleep,” he adds

Alex Milstein

Alex Milstein is the Editor in Chief of Casual News Now and Bedding News Now. He previously served as senior editor of both Casual Living and Designers Today, and covered technology for Furniture Today, with a focus on augmented reality, e-commerce, and 3D visualization.

View all posts by Alex Milstein →

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