DreamFit has launched a comprehensive program to assist struggling retailers in boosting sales for the all-important holiday selling season. The company is offering turnkey Black Friday and Cyber Monday promotions, point-of-purchase materials, special discounts on all products and a new store locator feature to help drive traffic.
For a limited time period, and the first in the brand’s history, the top-of-bed manufacturer is lifting its strict MAP pricing policy on orders received between Nov. 11 and Nov. 22, for the key holiday promotional period of November 29 (Black Friday) to December 2 (Cyber Monday). The promotion includes 15 percent off for consumers on all DreamFit products, with 20 percent off moisture-wicking StaDry sheet sets, and 30 percent off all pillows.
“Economic challenges continue to affect retailers, and we want to do everything we can to demonstrate our support. We are committed to their success and these special promotions are designed to help them achieve a stronger fourth quarter and year-end,” says Jerry Wootten, chief executive officer and founder of DreamFit.
The company is encouraging dealers to sign in to its online resource center, the DreamFit Wholesale Portal to download everything necessary to drive the special promotions, from a time-sensitive order form, to images, social posts and printable collateral like signage and a Ho-Ho-Ho Holiday Savings brochure, a promotional calendar and information on best-selling products.
“Sleep essentials like sheets, mattress protectors and pillows are as vital as the mattress itself at all times, but they come imperative when foot traffic is lower,” says Chris Taheny, senior vice president of sales at DreamFit. “Additionally launching a new store locator feature allows consumers who want to touch and feel the product to shop by zip code to find nearby retailers so they can experience DreamFit’s products in person before purchasing.”
“In today’s budget-conscious climate, our StaDry sheets make the perfect holiday gift. These eco-friendly, ultra-soft, wrinkle-resistant microfiber sheets come in all classic colors and sizes, including split-head options, offering both quality and affordability for every shopper,” DreamFit Director of Marketing Rachel Gomez says. “This is also the ideal time for people to upgrade to our adjustable pillows to ensure their holiday guests can sleep as well as they do at home by removing inserts to customize the feel and height of their pillows.”
