Job Title: VP, Merchandising & Brand Management
Company: Ashley Digital
Location: Remote
Description: Ashley Digital is the direct-to-consumer arm of Ashley Furniture Industries, operating a portfolio of category-leading sleep and home brands — Nectar, DreamCloud, Awara, Siena, and Newton Baby. The VP, Merchandising & Brand Management is the single owner of what we sell, how it’s positioned, and how it’s priced across the portfolio. This leader unifies merchandising strategy and cross functional execution with product marketing, pricing & promotion, and new product development under one accountable function. This is a build role. The organization exists in pieces today; the mandate is to consolidate it into a disciplined, analytics-driven merchandising engine that can scale across a multi-brand, multi-category portfolio and deepen the product pipeline.
Qualifications:
- 12+ years in ecommerce / DTC merchandising, category management, or product merchandising, with 5+ years leading multi-level teams
- Experience in home, furniture, sleep, or adjacent considered-purchase categories
- Track record building or scaling a merchandising function — process, systems, and team — not just running one
- Deep fluency in merchandising analytics: SKU economics, pricing and promo measurement, catalog and content performance
- Demonstrated P&L or margin ownership and comfort partnering with Finance
- Experience with product content / catalog operations at scale (PIM, taxonomy, attribute governance, marketplace syndication)
