At the upcoming High Point Market, Shifman Mattress Co. will debut Concierge by Shifman, an exclusive new program designed specifically for interior designers and their luxury clients. It is also launching a redesign of its Inspired Collection in High Point.
This first-of-its-kind concierge service connects designers and their clients with a dedicated Designer Concierge, who guides each client through a highly personalized mattress selection experience.
The program provides designers with an effortless way to elevate their service, ensuring clients enjoy a true white-glove experience while also earning commissions on sales.
“Interior designers wear many hats for their clients — designer, confidant, therapist, dream maker. Mattress expert doesn’t need to be one of them,” says Mark Quinn, senior vice president of sales and marketing for Shifman. “Designers already influence a significant percentage of luxury furniture purchases, but mattress shopping can be overwhelming. Concierge by Shifman transforms that process into an effortless, luxurious experience.”
From private fittings in Shifman’s Newark showroom — complete with champagne and strawberries — to virtual or telephone consultations, clients can explore the ideal mattress in the way that best fits their lifestyle. For those with unique needs, Shifman’s experts can also propose customized options, including specialty sizes and tailored constructions.
Designers can experience Shifman’s mattresses in a designer showroom, or shop the collection on Shifman’s Perigold page, exclusively set up for designers. Any designer who presents their design license to Perigold is eligible to buy at significant discounts on behalf of their clients.
“Concierge by Shifman embodies what a luxury purchase should be,” Quinn continues. “It’s convenient, memorable and deeply personal — an experience that exceeds expectations for both clients and designers. Designers now have an innovative new way to delight clients while seamlessly adding to their earning potential. It’s the best of all worlds: Clients discover their perfect mattress in a luxury setting, and designers extend their value effortlessly. In the end, investing in the best mattress is an investment in living your best life.”
Inspired
The redesigned Inspired collection offers four options, including three distinct comfort feels and a new value model created in direct response to designer feedback. This value option is ideal for extra bedrooms or secondary spaces, giving designers greater flexibility without compromising Shifman’s standards of quality.
In addition to feature upgrades for enhanced comfort and durability, the aesthetics of the Inspired Collection are receiving a modern refresh. Guided by the Arts and Crafts movement, the design embraces its spirit while exercising restraint, allowing Shifman’s signature tailoring to take center stage. The resulting look feels both timeless and contemporary, appealing to both designers and consumers.
“The Arts and Crafts movement emphasized integrity, craftsmanship and a rejection of mass production — principles that resonate deeply with Shifman,” says Andi Jones, director of product development for Shifman. “Each mattress is handcrafted with the end user in mind, creating a product that is as thoughtfully designed as it is luxuriously comfortable.”
“Luxury furniture is often heavily influenced by interior designers, and the Inspired Collection caters directly to the expectations and needs of these professionals,” adds Jones. “The Inspired Collection reflects Shifman’s ongoing commitment to marrying striking artistry with modern design sensibilities, offering designers a collection that’s versatile, beautiful and perfectly aligned with their clients’ expectations.”
