Bedding Industries of America has expanded its sales force in its Chicago plant, BIA Midwest, with the appointment of Aaron Reynolds as territory manager. In this new role for the company, Reynolds is targeting three key untapped states for the brand: Oklahoma, Arkansas and Louisiana. He reports to Paul Kenis. BIA vice president of business development in the Midwest, .
Based in the region, Reynolds brings to BIA over 13 years of industry experience in sales management. Most recently, he was a territory sales representative in Arkansas and Tennessee for Flexsteel. Prior to that position, he held sales representative roles with a variety of industry leaders, including Ivan Smith Furniture and, most notably, Tempur-Sealy.
“We are thrilled to welcome Aaron Reynolds to our team as our new Midwest territory manager,” says Kenis. “Aaron’s deep regional experience and strong network make him an ideal fit for the role as we expand our penetration deeper into the region, which is an important step in strengthening our nationwide presence.”
“Throughout my career, I’ve had the opportunity to create long-standing connections with key retailers in the Midwest and immerse myself in the wants and needs of the consumer base there,” says Reynolds. “I’m proud to represent BIA in the region, not only thanks to the breadth of quality products and superior margins they are able to offer dealers, but also their reputation for reliability and family-owned company values.”
Reynolds resides in Talco, Texas, with his family.
