Serta Simmons Bedding has launched the new Serta Perfect Day Mattress in a Box collection — designed to deliver refreshing sleep, zoned support and Serta-quality comfort at compelling price points and ultimate convenience.
The new Perfect Day collection includes a range of wrapped coil mattresses engineered for instant recovery and support the moment they’re unboxed.
With breathable materials, layers of cushioning foam and signature 3-Zoned Body Support for enhanced lower-back support, the collection is designed to offer consumers a perfect night’s sleep for an unbeatable value.
“Perfect Day represents the sweet spot between performance, value and convenience,” says Mitch Willingham, senior vice president of brand marketing. “Whether it’s a guest room upgrade or a first mattress out of college, consumers want reliable comfort from a brand they trust — and Perfect Day delivers exactly that in a box.”
The Perfect Day collection includes four comfort tiers — from a 7-inch firm entry-level model at suggested Queen pricing of $199 (Level 1) to a 16-inch plush pillow top at suggested Queen pricing of $1,099 (Level 4) — each designed to meet different sleep preferences while maintaining a consistent standard of quality, breathability and support.
Key product benefits include:
- Wrapped coil design for durable support and immediate recovery.
- From Box-to-Bed in Seconds convenience for simple setup.
- PillowSoft Aire (Levels 1-4) and Serta Foam layers (Levels 2-4) for cushioning comfort and breathability.
- Three-zoned body support for targeted alignment and enhanced lower-back care (Levels 2-4).
- Cool Twist Gel Memory Foam and CoolFeel Technology for added pressure relief and temperature regulation (Level 4).
- Antimicrobial protection for a fresher sleep surface (Levels 3-4).
Made in the USA with global components and available in sizes from twin through California king, the line spans nine models, including firm, medium, plush and pillow-top comfort options, with suggested Queen pricing starting at $199 and going up to $1,099.
“With Perfect Day, we’re extending the Serta promise to a new generation of value-conscious and convenience-focused shoppers,” says Willingham. “We are meeting consumers where they are — whether that’s online or in-store — and driving performance for our retail partners.”
Perfect Day models are compressed, boxed and ready to ship or carry home, and they’re also available as flat mattresses for retailers’ in-store displays.
