Englander has created a new national assortment designed to better service both current and new regional retail partners.
With retail prices ranging from $999 to $2,199 in queen, the collection of six mattresses is designed to offer retailers attractive margins and is available to retailers across the country. The assortment combines Englander’s cooling technologies and specialty foams to provide a comfortable sleep experience for consumers.
“Our factories have always done a tremendous job serving independent dealers and even smaller regional chains within their territories. But as we look to expand our offerings to larger regional players, we need a more consistent lineup which this new program addresses,” says Englander President and CEO Lou Paige.
“We carefully selected some of our most popular models into this program with a variety of features and price points meant to reach a wide range of consumers,” Paige adds. “With this line, a dealer can put a tailored national brand on their floors with appeal to every shopper.”
According to the executive, Englander also supports its dealers with an ever-growing suite of marketing resources and tools designed to amplify their brand presence and drive customer engagement.
