Job Title: Social & Content Manager
Company: Leggett & Platt
Location: Remote
Description: Leggett & Platt is seeking a Social & Content Manager who will lead the strategy, creation and execution of social media and content marketing across multiple bedding products. You will own the social voice, content ecosystem and performance strategy across organic, paid and earned media, and help build the processes, standards and workflows needed to scale content.
So, what kind of things will you do as Social & Content Manager?
- Work closely with our marketing team to develop the social media and content strategy for multiple direct-to-consumer bedding products.
- Massage and evolve each product’s voice, tone and visual expression across all social platforms.
- Translate product positioning, business objectives and product priorities into clear, platform-specific social strategies.
- Identify emerging platforms, formats and cultural trends that align with product goals and target audiences.
- Establish content priorities and frameworks that balance brand-building, performance and community engagement.
Qualifications:
- Bachelor’s degree or equivalent experience in marketing, business, or a related field
- 7+ years of progressive experience in social media, content strategy or brand storytelling, ideally within DTC or consumer brands.
- Proven ability to develop and execute social strategies that drive engagement, growth and business impact.
- Experience managing paid social campaigns and interpreting performance data to inform strategy.
- Comfort working within CMS platforms and managing digital content updates in collaboration with cross-functional teams
Read the full job listing for more information.
