Job Title: Head of Affiliate Marketing
Company: Puffy
Location: Nashville, Tennessee
Description: You’ll build and scale the affiliate partnerships that fuel millions in revenue. You’re not optimizing someone else’s strategy—you’re architecting the entire program from partner recruitment to performance optimization. You’ll negotiate with industry-leading affiliates, identify white-space opportunities, and create the testing frameworks that separate good programs from dominant ones. This is the role where you prove you can build, not just manage.
The sleep industry is exploding, and affiliate marketing is the battleground where brands win or lose. You’ll gain insider knowledge of what drives conversions in this unique space—from content partnerships to PPC affiliates to emerging channels most marketers haven’t touched. You’ll build a track record that opens doors across the entire D2C ecosystem.
Qualifications:
- Proven D2C Expertise: 5+ years of affiliate marketing experience in a B2C e-commerce environment within the North American sleep sector (USA/Canada).
- Advanced Affiliate Knowledge: In-depth understanding of affiliate marketing channels, attribution models, and performance metrics (EPC, ROAS)
- Data & Analytics Skills: Proficiency in market-leading affiliate tracking tools (e.g., Impact or Partnerize) and secondary platforms (BrandVerity, Similarweb/Ahrefs, or Visual Ping)
- Performance-Driven Mindset: Demonstrated success in recruiting, activating, and optimizing top affiliates for maximum ROI
- Negotiation & Communication: Strong background in managing vendor/partner relationships, with excellent written and verbal communication
- Entrepreneurial Approach: Self-starter who thrives in fast-paced, high-growth environments and can adapt quickly to changing market dynamics
