Malouf has completed a full brand refresh for sister brand Weekender, culminating in a new website launch, available at weekenderbedding.com. The entire new Weekender mattress line is also available for preview and preorder in Malouf Showroom B-1350 at the Las Vegas Market.
“The Weekender brand refresh and new website reflect our commitment to making it easier for both consumers and retail partners to engage with the brand,” said Ashlee Doonan, director of marketing. “From updated visuals to clearer product storytelling, every element was designed to better showcase the value of the Weekender mattress lineup and support confident purchasing and brand value.”
The full Weekender mattress line features three all-foam models in 6-, 8- and 10-inch profiles and two elevated euro-top hybrid mattresses in 11- and 13-inch profiles. The all-foam mattresses combine value, quality and accessibility for price-conscious customers. The 6-inch mattress features a waterproof cover, and all of the foam mattresses feature gel memory foam with a green tea infusion and breathable convoluted foam.
The hybrid mattresses are available in 11-inch and 13-inch euro-top designs that include multiple comfort foam layers and individually encased pocket coils for a luxurious feel at an accessible price. Floor model discounts on the Euro Top Hybrids are available in the Malouf showroom during Las Vegas Market.
Jesse Gibbs, president of sales, said, “This mattress line prioritizes value without sacrificing quality. Consumers are looking for real value in sleep products, and these mattresses look great, feel great and are available at a great price. We believe they will have a big impact with price-sensitive customers.”
