The Specialty Sleep Association showroom in C1565 in Las Vegas is a crossroads of innovation, relationships and real-world retail solutions. Buyers and industry professionals will find everything from mattresses, adjustable bases, frames and top-of-bed accessories to massage chairs and cutting-edge sleep and marketing technologies, all curated in one high-impact space designed for discovery and deal-making.
“This market we have a room full of products you absolutely need to see — three brand-new companies, three expanded booths and 17 veteran exhibitors bringing their latest and best,” said SSA Executive Director Tambra Jones. “C1565 is where people go to see what’s new, what’s working and what’s next in the sleep industry — and this January is no exception. Be sure to give yourself time to walk the showroom and experience it for yourself.”
Debuts
Celliant (Hologenix LLC)
The Hologenix team is on site at the Las Vegas Market to meet with bedding, home and sleep retailers seeking differentiated health and wellness offerings. The company’s proprietary infrared technology, Celliant, is available as an ingredient for potential partners interested in a licensing opportunity to incorporate the textile technology into their product line, and the company also now offers finished soft goods wholesale options for rapid speed to market.
The Celestial Sleep Sheets, powered by Celliant, are Hologenix’s latest product offering, which improves local circulation and increases cellular oxygenation, providing consumers with restorative sleep. The company welcomes conversations with retailers about wholesale partnerships, and Las Vegas Market attendees will be some of the first to experience the sheets following the official launch in early January.
Geli Sleep
Founded by sleep innovators and longtime SSA supporters, Tara and Todd Youngblood, Geli says they are showcasing the world’s most pressure-relieving mattress, the Geli Bed, at market. At the core of the Geli Bed is a responsive layer of individually moving gel beads that adapt instantly to the body, redistributing pressure at the shoulders, hips and lower back to deliver medical-grade pressure relief of 28.3 mmHg. This radical pressure relief is made possible by patented Geli tubes, which also make setup quick and effortless.
The Geli Bed was created to solve the fundamental problem in sleep of pressure point relief. Inside the Geli mattress, thousands of adaptive gel beads move independently, allowing the bed to respond to the body instead of resisting it. This results in enhanced pressure relief, improved alignment, and less tossing and turning throughout the night. The Geli Bed is supportive without feeling hard and responsive without feeling unstable, delivering deeper, more restorative sleep night after night.
My Green Mattress
My Green Mattress is launching Go Green Mattress at market, introducing a new wholesale and white-label certified organic mattress program for retailers. As organic products become a must-have category on the showroom floor, Go Green Mattress offers a high-margin opportunity for mattress and furniture stores to meet growing consumer demand for cleaner, healthier sleep. Retailers can participate through a wholesale program or create an exclusive private-label organic mattress line.
The Go Green Mattress collection includes certified organic mattresses and accessories for babies, kids and adults, featuring hybrid designs made with GOTS and GOLS certified organic latex, wool and cotton. Premium constructions include My Green Mattress’ proprietary Madison pocketed-coil innerspring system with enhanced lumbar and edge support, hand button tufting and USA-based manufacturing.
Mattress Alumni
Naturepedic Unveils Newly Redesigned Booth Experience
Naturepedic is presenting a more elevated expression of sustainable sleep, anchored by the launch of its new solid white oak bedroom furniture collections, Arienzo and Madera. Crafted from FSC-certified hardwood, both collections bring refined design and material integrity into the bedroom, pairing sculptural forms, thoughtful detailing and timeless silhouettes with Naturepedic’s longstanding commitment to responsible sourcing. The brand is also showcasing additional solid white oak designs, including the MCM-inspired Duna Verde collection and the bold, fluted Adelano collection.
These furniture introductions are presented alongside Naturepedic’s adult sleep assortment, allowing buyers to experience a fully coordinated bedroom environment. Highlights include the EOS Classic and EOS Pillow Top customizable mattresses designed to deliver true customer-controlled comfort, the Serenade Organic Hybrid and never-before-shown Halcyon luxury mattress models. Attendees will also find a complete range of organic bedding essentials — from toppers and pillows to sheets and duvets, available in a range of fill materials, fabrics and colorways.
The new booth experience is a B2B-focused layout demonstrating how mattresses, furniture, bedding and POP elements work together in a retail setting, offering partners a clearer, more cohesive vision for merchandising organic luxury at scale.
Williams Co. Features ‘Top of the Line’ Luxury
Stop in to see the bestsellers of all three of their component-based “zipper” luxury collections; Hybrid, Organic and their newest “Signature Collection.” Thoughtfully crafted in Colorado using old-world design techniques and high-quality raw materials, these three uniquely innovative collections are designed to “check every box” for today’s discerning consumer and set retailers apart from competition in their markets. Williams Co. says its partners appreciate working with them because of the unique story and design of their products, the durability of their raw materials, and their commitment to over-the-top customer service. This so that retailers may in turn serve their clients with excellence.
Their New Heritage Pillow, crafted for effortless comfort and lasting support, is making its debut at market. Wrapped in breathable organic cotton and filled with a balanced blend of airy kapok fiber and natural latex, it delivers a buoyant, cloudlike feel with gentle structure for proper neck alignment. A discreet zipper allows for personalized height and firmness, creating a tailored sleep experience for every sleeper.
Jensen Beds Expands Its North American Collection
This market you will see two new Super King models, created for customers who want more space, more comfort and a truly luxurious sleep experience. Look for the Signature J6 Super King 7’ x 7’ bed with Signature Headboard and the Signature J5 Adjustable Bed with Cloud Headboard. The Signature J6 Bed features Jensen’s unique Exact Comfort feature. Lumbar support can be fine-tuned with the push of a button, allowing each side of the bed to be individually adapted as comfort preferences and needs change. The Signature J6 model is also available as an Adjustable Bed.
With a customized choice of firmness on each side of the mattress, Jensen’s Super King beds offer personalized comfort. All Jensen mattresses are reversible, supported by a genuine box spring construction and a 25-year warranty. Also unique to Jensen’s sleep systems, the top mattress provides a light, airy comfort layer that is both reversible and interchangeable for hygienic benefits. Headboards are also sized to match every Jensen bed model, and customers can choose from a variety of styles upholstered in matching or contrasting fabrics and patterns. Bespoke, tailored options are available on a special-order basis.
Cambridge Sleep for Sound Technology
Cambridge Sleep Sciences returns to the Sleep Pavillion with their brand-new partner enablement tools, created specifically to equip and support manufacturers, distributors and retailers to accelerate sales of SleepEngine-powered products. Fresh tools being showcased include a partner portal, an in-app demo program and a range of marketing assets.
The company says that whether you’re exploring ways to elevate your product lineup or looking for innovation that sets your brand apart, this is the perfect opportunity to meet the team and explore unique possibilities with the SleepEngine sound technology.
HealthGuard Puts Collagen in a Pillow
This market HealthGuard is introducing the new Collagen Pillow Collection, where sleep meets wellness and beauty. These pillows pair collagen-treated fabric with advanced specialty foam for luxurious comfort, cooling performance and skin-friendly benefits. Developed for over two years, the collection offers retailers a unique combination of innovation, quality and storytelling.
HealthGuard will also feature their full sleep assortment including mattress protectors with up to a 20-year warranty, six-sided encasements and complementary pillows, providing a complete sleep solution. Buyers visiting the SSA showroom will discover products that reflect trends like beauty sleep, skin health and elevated everyday essentials, all designed for merchandising ease and retail impact.
CloudTen Makes Luxury Affordable
CloudTen is bringing luxury-quality products without the luxury price tag. They say their products sell, get great reviews and keep customers
coming back. This market you’ll find super-soft, high-performance bedding that customers love — sheet sets, mattress protectors and pillowcases that feel amazing and look great on the shelf. Also, CloudTen has white-label capabilities to help grow your own brand!
Under the Bed
Monarch Presents Simpler, Smarter Adjustable Frames
This market Monarch Sleep Systems is not unveiling another variation of what already exists. They say they are introducing a fundamental shift in how adjustable sleep platforms are designed, built, shipped and sold. This is innovation with intent: simpler, smarter and engineered for the realities of today’s furniture and mattress marketplace providing customer infinite choice with simplicity.
Imagine the ability to serve any of the next 10 customers who walk into your store — with just two SKUs. That’s not how adjustable beds work today.
Their platform is built around a bold idea: two frames can serve every size and every core feature the market demands. The first is a purpose-built Twin XL. The second is a revolutionary expandable frame that seamlessly transforms from full to queen to king. No compromises. No excess inventory. No guessing which SKU will sell. Just one scalable solution that adapts to the customer — not the other way around. This revolutionary ability to customize the sleep deck allows customers to add what they want, when they want it — no forced upgrades.
Even better for the retailer, the unit ships on a standard pallet, weighs about half of traditional adjustable bases, and makes installs faster and safer. Lower storage and freight costs, easier handling and no excess and obsolete means better margins.
Beaudoin for Modern Sleep Support
Beaudoin designs bed foundations that balance durability, functionality and modern style. Crafted with quality materials and thoughtful construction, their products are built to support the way people sleep today.
This market you will discover a selection of their bed foundations, including the Fusion bed, the Dakar platform and the Level platform, each designed with a distinct approach to comfort, structure and aesthetics. From refined upholstered designs to clean, minimalist platforms, the collection offers solutions that fit a wide range of bedroom environments.
Beaudoin says every product reflects its commitment to creating foundations that are solid, stylish and simple, delivering lasting stability and everyday comfort.
Mega Motion Shows a Scaled-Down Version
The new lift chair from Mega Motion is a “Petite” chair that sits 17.5 inches from the floor so that 4-foot-plus or smaller customers’ feet can touch the floor. Also an exclusive mechanism allows the chaise to rise while the back does not recline so no sensation of falling.
Furniture For Life
Furniture For Life Massage Chairs, a leading American massage chair developer and distributor, introduces the Posture DualTech Pro AI, featuring intelligent, sensor-driven, trademark AI Destress Test. The DualTech Pro AI features two independently controlled massage engines that work simultaneously to faithfully replicate the coordinated techniques of a skilled massage therapist. Positive Posture’s AI Destress Test uses a noninvasive optical sensor to measure heart rate, blood oxygen saturation and microcirculation. This data is used to determine the user’s Stress Assessment Score and then recommends massage sessions. The goal is simple: Provide guidance that helps users choose a massage program aligned with how they’re actually feeling in the moment, rather than leaving them to guess among dozens of options.
First Direct Marketing Aims to Enhance Retailers’ Branding
The Mattress Retailer AI Blueprint gives retailers a living advantage, not a static playbook. As AI evolves, First Direct continuously updates the blueprint — pushing new automations and capabilities directly to clients, from the AI Mattress Match Maker to Conversational AI across webchat, SMS, social and inbound and outbound voice. Every interaction is reinforced with branding and messaging built around each retailer’s unique brand voice, ensuring the system adapts to their business while consistently improving efficiency, engagement and return on ad spend.
