Southerland has rebranded its American Adjustables line, unveiling a new look and an updated product assortment built to meet modern market demand.
Headlining the launch is American Adjustables’ first-ever platform-friendly InMotion Series bases, which ship in a compact box and feature a slim, 3.5-inch profile while still offering fast, quiet and strong adjustments up to 800 pounds. Also new is the HD InMotion Series, engineered for unmatched strength and performance with the ability to handle up to 1,000 pounds — perfect for today’s heavier mattresses and loads.
“This rebrand is about delivering more value to our partners through better branding, better positioning and better product availability,” says Bryan Smith, president of Southerland. “With American Adjustables, we’re offering a domestic assortment that’s dependable, easy to sell and flexible enough to meet the diverse needs of today’s retailers. Whether they’re looking for an affordable entry point, a compact solution for modern bed platforms or a heavy-duty option for high-end mattresses, the American Adjustables lineup delivers. We’re proud to bring this refreshed brand to the adjustables market and continue raising the bar on what retailers should expect from their adjustable base partner.”
The refreshed American Adjustables line is now organized into three series, making it easier for retailers to match products to customer needs. At the top of the line, the HD InMotion Series is built for maximum durability and strength, ideal for supporting today’s heaviest, high-performance mattresses. The InMotion Series serves as another top-tier option with platform bed compatibility. The American Adjustables Series offers a simple, entry-level solution focused on value. All bases are backed by industry-best warranties on the frame, parts and labor.
“This launch is a strong reflection of our mission at 3Z Brands, to make exceptional sleep accessible through smart design, cutting-edge functionality and a seamless customer experience,” says John Merwin, CEO of 3Z Brands, Southerland’s parent company. “The refreshed American Adjustables brand is a step forward in product innovation, and we support our retail partners with differentiated, in-demand offerings. As a leader in the sleep category, we’re committed to investing in products that elevate the standard across the industry, and this launch signals where we see the future of adjustable bases going: more flexible, more dynamic and more consumer-focused than ever before.”
