Serta Simmons Bedding has launched the new Serta iSeries NXG mattress collection — the next generation of comfort “engineered to deliver what today’s consumers are asking for: immediate cooling, instant pressure relief and ideal support at accessible premium price points,” according to the company.
“The feedback from consumers was clear,” says Anne Edwards, senior vice president, Serta Brand Marketing. “They were saying ‘I want to sleep cooler; I want to toss and turn less; I want a bed that has my back.’ We are thrilled to launch iSeries with cutting-edge technology and comfort that you can feel — now what we are hearing is ‘I want iSeries!’”
The Serta iSeries NXG lineup includes a series of high-performance hybrid and all-foam models built for shoppers who expect more from their mattress.
“With iSeries NXG, we’re giving our retail partners a powerful new tool to compete in the high-performance segment,” adds Dominick Azevedo, chief sales officer, Serta Simmons Bedding. “It’s a strong value story, backed by a trusted brand, that’s designed to resonate with today’s informed shopper and drive sales on the floor and online.”
The iSeries NXG line is offered in four comfort levels (1500, 2500, 3500 and 4500) with each level available in an all-foam or hybrid construction — all designed to offer simple step-ups in performance with each level.
Key features include:
• MaxCold Cover (in all models) for immediate, all-night cooling comfort.
• Carbon Fiber Memory Foam (in all models) for exceptional pressure relief and temperature regulation.
• Serta’s All-New NXG Memory Foam (in all models), combined with high-density memory foams, delivers deep contouring and responsive pressure relief.
• 5-Zone Coil Support System (in hybrid models) and High-Density 7-inch Support Core with BestEdge Foam Encasement (in foam models) for enhanced full-body alignment.
• UltraCold System (in select models only) provides an additional layer of temperature control for hot sleepers.
• Micro-Coil Support Layer Systems (in select hybrids) for responsive comfort and improved airflow.
The Serta iSeries NXG collection is available in twin, queen and king models, as well as an all-new split-head option (available in queen and king sizes). Suggested queen pricing is $1,999 to $2,999 with multiple comfort options: firm, medium, plush and ultra-plush.
“This launch is about meeting a growing demand for smarter comfort,” says Tim Oakhill, chief marketing officer, Serta Simmons Bedding. “Consumers today expect more from their mattress — more features, more value, more trust — and iSeries NXG delivers on all fronts with clarity, consistency and performance.”
