Kingsdown, Inc. is debuting the Silent Partner XTech line at Sleep Country Canada, an all-new line exclusive to the long-time retail partner with 307 stores. The collection features Kingsdown’s all-new XTech technology, designed to wick away built-up electrons to reduce tension and help consumers achieve deeper, more restful sleep.
“Our bodies are on an internal clock, releasing high amounts of melatonin at night to aid sleep and high amounts of cortisol in the morning to power our activity during the day,” says Kingsdown Chairman Mike James. “When the body sleeps, it charges up electrons which have been proven to stimulate the production of cortisol, leading to insomnia and sleep disruption. Our new XTech technology has been created to remove these built-up electrons to support the more restful nights that consumers are seeking.”
Available exclusively at Sleep Country Canada the new mattresses are offered in extra firm tight top, firm tight top, and two varieties of EuroTop, and feature the all-new technology incorporated in three distinct layers, XTech Carbon, XTech Cool, and XTech Coil.
XTech Carbon in the quilting layer is a specialty fabric woven with trilobal carbon thread, designed to capture the electrons and release them into the air.
XTech Cool is comprised of two heat-releasing graphite strips intersecting in the middle of the mattress, providing temperature regulation for the user. Underneath the top two layers is XTech Coil, a system comprised of Kingsdown’s new Wave Coils combined with motion separation construction and dual reinforced-edge support coils for added support throughout the night.
With consumers gravitating towards technologies that aim to improve sleep quality, including carbon technology was the next step for the brand, according to Sleep Country Canada’s President and CEO Stewart Schaefer.
“Kingsdown continues to lead the industry in the development of new products; they are always innovating,” Schaefer says. “The XTech line is leading edge from a look and component system, from the coil to the graphite in the cover, to the very unique border materials that help it stand out on our floors.”
“Sleep Country Canada has long been a valued retail partner of Kingsdown, and the addition of the new Silent Partner XTech line to their floors incorporating these new technologies and innovations are designed to intrigue consumers and satisfy their desires for better sleep, and of course, encourage door swings,” says Frank Hood, chief executive officer, Kingsdown.
