Mlily will introduce its new Essentials collection at the Las Vegas Market, a versatile line of mattresses and pillows designed to give retailers greater flexibility, stronger margins and complete control over their merchandising strategies.
Coming at a critical time for brick-and-mortar stores to drive seasonal traffic and promotional campaigns, the Essentials line empowers retailers to strategically fill assortment gaps, enhance an existing house brand, offer accessible price points and better serve entry-level or price-conscious shoppers, without compromising quality. The pillows offer time-tested performance, developed by Mlily’s product team with specialized expertise in pillow design.
The Essentials lineup includes six mattresses available in a variety of profile and comfort options and providing benefits such as pressure relief, temperature regulation and coil support. The mattress models include all-foam options in 6-, 8-, and 10-inch profiles, a 12-inch cooling memory foam model and 10-inch and 12-inch hybrids. The 12-inch hybrid model features Bamboo Charcoal Gel AeroFusion and Liquid Gel CoolFlex foams for added cooling and comfort.
All models are presented in unbranded covers, allowing retailers to position and price them as needed. The collection can support a wide range of shopper profiles and price points from entry-level options to more performance-driven models.
Complementing the mattress offerings are two new Essentials pillows — one made with ventilated gel memory foam to promote airflow and stability and the other with shredded memory foam for adaptive comfort. Each pillow features a cover that blends breathability and cooling-touch fabric to promote and enhance uninterrupted sleep.
“With the Essentials line, we’re giving our partners a full suite of affordable, high-quality products they can position their way,” says Derek Leishman, national sales director. “It’s all about flexibility without sacrificing comfort, performance or sell-through potential.”
Together with the Mlily-branded line, this launch represents a strategic two-pronged approach: Essentials delivers the merchandising flexibility and value needed to reach new segments and support private-label strategies, while the Mlily-branded line caters to premium shoppers with the strength of national brand recognition, compelling product storytelling and MAP protection.
The Essentials line will be showcased in the Mlily showroom, B-900 in Las Vegas. Buyers also can explore Mlily’s newest adjustable base, the redesigned Wellflex, ChiroPro and Midnight collections, and a full range of updated mattress protectors, all part of the company’s continued momentum as a one-stop sleep shop for retailers.
