Helix Sleep has announced two new retail partnerships with Sleep City and Sweet Dreams Furniture & Mattress. These partnerships will expand Helix’s retail footprint by 12 locations across key regional markets.
“We’re excited to welcome SleepCity and Sweet Dreams Furniture & Mattress to our growing network of retail partners,” says Jerry Lin, Co-Founder of Helix. “Both retailers have built strong reputations for delivering excellent customer experiences and helping people find the right mattress for their unique needs. These partnerships align with our mission to make Helix products more accessible across the country and help even more people get the quality sleep they deserve.”
Helix’s partnership with Sweet Dreams Furniture & Mattress, a family-owned mattress and furniture retailer, kicked off earlier this year. Six Helix models, including best-sellers like Midnight Luxe, Sunset Luxe, and Twilight Luxe, will be featured in four locations across North Carolina. A mainstay in the region since 2002, Sweet Dreams Furniture & Mattress prides itself on its core values to deliver the best products and customer service available.
“We are thrilled to partner with Helix, a brand that continues to set the standard for quality and innovation in our industry,” says Greg and Katy Law, owners of Sweet Dreams Furniture & Mattress. “Their commitment to vertically integrated manufacturing, simple merchandising strategy, and top-tier ratings across review platforms make them a perfect fit for our customers. This partnership allows us to bring even more value and choice to our community, and we couldn’t be more excited.”
Helix’s newest partner is southern-based sleep retailer, Sleep City. Four mattresses in Helix’s collection, including the entire Midnight collection, will be featured in all eight of its locations throughout Louisiana and Texas. Family-owned and operated since 2016, Sleep City is committed to delivering the latest in sleep technology and personalized comfort.
“Partnering with Helix is both a strategic and customer-driven decision for Sleep City,” said Bruce Lundeen, Owner of Sleep City. “Today’s shoppers are looking for more than just a mattress; they want a personalized, data-driven sleep solution that delivers real comfort and value. Helix’s commitment to innovation and customization aligns perfectly with our mission to provide top-tier sleep experiences. This partnership enhances our in-store lineup and reinforces our commitment to offering best-in-class products backed by thoughtful retail strategy.”
Helix continues to expand its presence across the United States, with products now available in over 300 retail stores nationwide, including Sit ‘n Sleep, Mancini’s Sleepworld, Big Sandy Superstore, and Brooklyn Bedding’s brick-and-mortar locations.
