AVB BrandSource, the nation’s largest merchandising and marketing co-op for independent home furnishings, appliance and consumer tech dealers, has named Chad Fischer as director of bedding solutions.
With more than 15 years of experience in the mattress industry, spanning both the retail and vendor segments, Fischer brings a wealth of knowledge to this newly created role. His career includes nine years as bedding director for the Nationwide Marketing Group, as well as two years as general manager of the mattress division at Mega Group USA prior to its merger with Nationwide.
Before his time at Nationwide and Mega Group, Fischer was national sales manager for Serta Mattress Co., further solidifying his understanding of the industry and building valuable relationships across the sector.
In his new role, Fischer will develop and implement growth strategies for BrandSource’s expanding bedding division. He will collaborate closely with vendors and industry partners to ensure the success of the co-op’s independent dealer members and help them navigate the ever-evolving retail landscape.
“We are thrilled to welcome Chad to our team. His extensive experience in the bedding industry will be invaluable as we continue to innovate and grow this division,” says Tom Bennett, president of BrandSource.
Fischer adds, “I am excited to join the BrandSource team and help lead the bedding division to new heights. I look forward to leveraging my experience to deliver innovative solutions and drive growth for our members.”
