Restonic announces a compelling new webinar featuring Dr. Alison Bentley, a globally recognized sleep doctor and researcher based in South Africa. Taking place on January 14, 2025, at 10:30 am EST, this interactive session will empower mattress retailers with the latest sleep science insights to transform their 2025 sales conversations.
Harnessing sleep science for sales success in 2025
In an industry often driven by product specifications and features, Restonic is shifting the focus to the customer’s sleep needs. By aligning sales techniques with the science of sleep, retailers can create a personalized, health-centered shopping experience.
“When retailers focus on sleep rather than the mattress, they transform the sales process into a truly consultative experience that prioritizes health and well-being,” says Dr. Alison Bentley, medical doctor and sleep researcher at the Restonic Ezintsha Sleep Clinic. “I’m excited to share my research and insights during this webinar, helping retailers enhance their customer interactions and drive more meaningful sales.”
Dr. Bentley’s presentation will focus on elevating the sales conversation by empowering retailers to:
- Understand the importance of sleep health. Gain insights into the critical connection between sleep quality and health, and why it matters to customers.
- Move beyond product features. Shift discussions from technical specifications to how mattresses can address unique sleep challenges.
- Foster customer trust. Position themselves as informed consultants who prioritize customer well-being over traditional sales pitches.
“Empowering retail sales associates with sleep science knowledge positions our retail partners as leaders in their markets,” says Laurie Tokarz, president and CEO of Restonic Mattress Corporation. “Dr. Bentley’s expertise will inspire new ways to engage with customers allowing them to connect more meaningfully with their customers and foster long-term customer relationships.”
Registration Details
- Date: Jan 14, 2025
- Time: 10:30 am EST
To register for this webinar, please contact Julia Rosien, vice president of brand and digital marketing at Restonic: julia@restonic.com
