Ergomotion says it is focused on the brand’s “products of distinction” to fight against the commoditization of a category of products becoming more mainstream for their ability to enhance wellness and lifestyle across all stages of life.
“We believe commodity bases are a disservice to our customers by reducing their ticket and the value they can offer to their consumers,” says Kyle Muench, vice president of sales operations for Ergomotion. “This category has the power to enrich and change lives, as proven by our specialty sleep products that can range from multi-functional, transformational bases designed to add utility in the home, to bases designed to meet adaptive and accessible needs for a growing population that deserves features which enhance their life while providing dignity in the comfort of their living space.”
Ergomotion is expanding its unique product offerings at the upcoming Las Vegas Market. It will debut the new Ascend adjustable base beginning at a more accessible price point. It features high-low functionality—similar to the award-winning Dawn House smart bed—and tilt, two key features in short supply today but in high demand for those seeking personalized sleep solutions. Ascend, along with other new and unique products, will be offered as part of Ergomotion’s customizable sleep solutions collection.
Ergomotion offers a full suite of products at all price points that feature brand customization and white-label programs. This allows its customers to expand their profit margins while strengthening their own brand presence in their respective markets.
COO Gui Peres says the specialty sleep segment has a strong growth trajectory.
“We’re also committed to helping our partners achieve sustainable growth and differentiate themselves in the market,” Peres continues. “Our goal is to elevate the perception of adjustable bases by showcasing bases that stand out in the sea of sameness and offer real features that enhance sleep and overall quality of life.”
The company’s North American production capabilities provide flexibility and efficiency for its North American partners, and a well-established national shipping footprint ensures timely delivery across the country, further enhancing its appeal to customers.
Retailers, manufacturers and distributors are invited to visit Ergomotion at the Las Vegas Market in B-1362 to experience the new Ascend model and learn more about the company’s strategy to offer distinctly unique needs-based products in the adjustable base market.
