Bedding Industries of America (BIA), has hired former Resident Home executive Christopher S. Commins to lead West Coast sales as business development manager. Commins was with Resident Home for six years where he began as their National Account Manager, pioneering the retail channel of the Nectar and DreamCloud brands into retail for the D2C powerhouse…
Retailers and manufacturers were pleasantly surprised by the success of the recent Memorial Day holiday. As the first holiday of the summer selling season, this could be a sign of how the rest of the summer selling season will go. We reached out to a few manufacturers and retailers to see if they think the…
Independent mattress and futon maker Gold Bond is well positioned for success as choppy trade waters buffet the mattress industry. While tariffs impact supply chains across the bedding landscape, Gold Bond stands out with its commitment to American-made raw materials, one that has characterized the company for years and is particularly significant in the current…
For years, the dealer locator on direct-to-consumer mattress brand websites — Nectar, Dreamcloud, Ghostbed, Puffy, Helix and others — has been a lifeline for small to medium-sized independent mattress dealers. These digital signposts promised a steady stream of curious consumers, eager to experience the online darlings in person. The strategy for many has been a…
Bedgear is starting an exclusive partnership with NBA power forward P.J. Washington as it concludes its eighth consecutive season as the Official Sleep Partner of the Dallas Mavericks. This partnership demonstrates the trust that Bedgear has garnered from elite athletes and reinforces the brand’s commitment to supporting recovery through personalized and breathable sleep solutions. Historically, Bedgear has personally…
Englander has unveiled a new website in the lead-up to the summer Las Vegas Market designed to elevate products and brand positioning and drive traffic to its dealers through a new dealer locator. Touting the company’s current assortment and growing portfolio of nationally available products, the site provides comprehensive product information to help educate consumers…
A.H. Beard, Australia’s oldest and longest-standing mattress manufacturer, has been appointed the exclusive licensee for Serta in Australia and New Zealand, effective 1 July 2025. This agreement marks a significant milestone for both companies, representing a strategic step forward in expanding the Serta brand across the region. The partnership is expected to unlock new growth…
Helix Sleep has announced two new retail partnerships with Sleep City and Sweet Dreams Furniture & Mattress. These partnerships will expand Helix’s retail footprint by 12 locations across key regional markets. “We’re excited to welcome Sleep City and Sweet Dreams Furniture & Mattress to our growing network of retail partners,” says Jerry Lin, co-founder of…
Memorial Day marks the start of the summer mattress sales season. And while no one knew how the holiday would look this year because of economic uncertainty, retailers we spoke with were satisfied with the results. Vernon Williams, co-owner of Jacksonville Bedding, Mattresses and More, says his store’s Memorial Day sales were nothing short of…
Heading to Las Vegas Market? Bedding News Now is accepting product submissions for the July 27-31 event, and the deadline to submit is July 11. To submit new or trending sleep products, email Editor-in-Chief Alex Milstein at alex@homenewsnow.com with: This is a free opportunity, and the deadline to submit is no later than July 11.
Welcome to the Bedding Roller Coaster, a disquieting ride featuring plenty of twists and turns and ups and downs. This, for better and, yes, for worse, is the nature of the mattress business these days. Business is down. Business is up. Here’s a report of tough times ahead. But here’s a report of a surprisingly…
In the bustling environment of your mattress store, effective in-store signage acts as a silent but powerful salesperson, guiding customers, reinforcing your brand identity and ultimately driving sales. Generic, manufacturer-provided signs can be helpful, but strategically designed and branded signage elevates the customer experience, communicates your unique value proposition, promotes financing options and encourages purchase…
Gold Bond Mattress is expanding its market penetration in the Midwest with the addition of Ed Gilligan, the former president of Levitz Furniture and former senior merchant at Sears. In recent years, Gilligan founded his own sales and marketing company, consulting for leading home furnishing brands including Flexsteel Industries and Burlington Industries. In addition to…
King Koil recently joined with the Boys & Girls Club of Central Florida to sponsor 90 children for an evening of fun and exploration at Disney’s Epcot Center in Orlando. The children ranged in age from 6 to 11 years old, and while they reside in the Orlando area, most had never visited the park…
Spring Air International has powered up SpringAir.com as a marketing machine that highlights its most popular collections and drives consumer traffic to its dealers, in addition to increasing sales for its licensees. The new website features Back Supporter, Four Seasons and Sleep Copper collections, the brand’s most popular product lines. Designed to protect retailers’ margins…
While visiting the Legends Furniture showroom during the recent High Point Market, Marty Melcher, vice president of bedding sales, mentioned that keeping a customer on a mattress for longer during the sales process increases their likelihood of purchasing that mattress. The example he used for how Legends helps retailers do this is by drawing the…
For years, third-party cookies quietly did the heavy lifting for digital marketers — tracking behaviors, personalizing ads and helping retailers trail their customers across the web. But as Google phases them out and consumer privacy takes center stage, retailers are facing a wake-up call. Your marketing strategy needs a new backbone. The good news? You…
Bedgear’s founder and CEO Eugene Alletto was named the 2025 Honoree at the American Cancer Society’s Hope Lodge Bash Gala held May 15 at the Rainbow Room in New York City. Leading up to and at the event, Bedgear assisted the American Cancer Society in raising funds to support the Hope Lodge Jerome L. Greene Family Center.…
Englander said its recent participation at Interzum 2025 in Cologne, Germany, yielded nearly a dozen new inquiries from international brands interested in its licensees. “We saw very strong interest from manufacturers in all parts of the world to begin a relationship with us. American brands are still highly valued, and there was a strong response…
As mattress designs grow more complex and comfort layers stack higher, meeting federal flammability standards has become an increasingly critical consideration. At the same time, bedding brands are navigating a crowded marketplace and adapting to the challenging tariff situation — driving many to seek innovation from within the mattress itself for a competitive edge. In…
Joshua Eves had been thinking about improving the look of his sleep shop in South Windham, Connecticut. When he heard a dynamic mattress presentation at a BrandSource meeting a few months ago, he decided to get going on his plans. The result, I am happy to report, is a striking wall of chalk art that…
For the second consecutive year, Mlily participated in the annual ART Conference community service initiative by donating new mattresses to Camillus House, a local nonprofit serving individuals experiencing homelessness. Increasing its commitment this year, Mlily provided 72 mattresses to upgrade the residents’ sleeping quarters at Camillus House. Founded in 1960, the nonprofit offers housing, health care and rehabilitation services…
Sealy’s new Posturepedic line, officially launched at the Las Vegas Market earlier this year, represents a colorful new direction for the flagship bedding line, one that could spark an industrywide sales resurgence. Scott Thompson, chairman of Somnigroup International, Sealy’s parent, believes the widely distributed flagship Sealy line could lead a bedding recovery this year as…
Memorial Day marks the start of mattress sales season, but economic uncertainties may damper sales numbers this year. According to several manufacturers that Bedding News Now spoke with at High Point Market, retailers and manufacturers are not getting their hopes up for Memorial Day. Steve Karns, vice president of sales at Bedding Industries of America,…
As a mattress store owner, you navigate a competitive landscape where every dollar counts. While driving sales is crucial, maximizing profitability hinges on a deeper understanding and strategic management of your fixed costs and the optimization of your team’s productivity. Ignoring these foundational elements can leave money on the table, hindering your store’s growth and…
As part of its celebration of Better Sleep Month, Saatva announces that it has been named the Official Mattress and Restorative Sleep Provider of the LA28 Olympic and Paralympic Games and Team USA. Saatva, known for its handcrafted, made-to-order mattresses designed and assembled in the USA, will work with LA28 to provide mattresses, linens and pillows…
At the recent High Point Market, there were nearly 10 mattress manufacturers that shared showrooms with furniture exhibitors, which points to a solid trend that could have staying power. Partnerships like these can help elevate both brands and increase exposure to new customers, so we spoke with several manufacturers who shared showrooms in High Point…
The bedding industry has only a 30% likelihood of ending its three-year sales slump this year, a Bedding News Now study reveals. We asked bedding exhibitors and suppliers at the recent High Point Market to give us their confidential estimates of the probability that the industry will shake off its lingering recession and move into…
Bedgear’s new retail partnership with Mancini’s Sleepworld starts with the retailer’s newest location in Roseville, California, and is the first step in a partnership that will significantly expand Bedgear’s presence on the West Coast. Through this collaboration, Mancini’s Sleepworld customers will now have access to Bedgear’s most popular Performance pillows, mattress protectors and sheet sets. “This partnership with Mancini’s Sleepworld…
Two regional furniture and mattress retailers say Symphony Sleep is hitting all the right notes when it comes to its innovative adjustable bases and comprehensive marketing support. With a combined 48 stores, Metro Mattress and Old Brick are touting the solutions and service they receive from the adjustable base manufacturer led by industry veteran John Schulte. New York-based Metro…
As shifting global trade policies and tariffs disrupt the bedding industry, DeLandis Sleep is taking a proactive stance by leveraging its global sourcing capabilities and U.S.-based manufacturing to maintain pricing stability for its customers through mid-June. With a hybrid supply chain already in place and an existing facility in Malaysia, DeLandis has been able to…
As part of its strategy of expanding and enhancing its sales division, luxury bedding manufacturer King Koil has appointed 30-year industry veteran Bob McCarthy to the new role of senior vice president of strategic development. McCarthy has a storied career in the mattress industry, most recently as managing director of Resident Home’s retail network of…
Culp Inc. has completed the sale of its mattress fabric manufacturing facility in Quebec. The transaction occurred in the first week of the company’s new fiscal year and marks the completion of the restructuring plan announced approximately one year ago. The purchase price for the facility was CA$8.6 million (USD$6.2 million), with CA$2.0 million (USD$1.4…
Paramount Sleep Co. has hired two industry veterans. Steve Tipton heads up hospitality sales, and Rachael Cordoza leads the company’s quality program. In his role as Paramount’s national hospitality ambassador, Tipton leads efforts into new and innovative markets in hospitality with a focus on sustainability, one of Paramount’s core values. Tipton has a substantial background in…
Launched in 1992, Skechers has become a massively successful footwear brand. But it’s not stopping at shoes. Now, it has its sights set on mattresses and has partnered with Adventure Mattress to create a Skechers-branded mattress collection that continues to bring the brand out of shoes and into the lifestyle arena. Adventure Mattress has been…
Elie Gottlieb, lead applied sleep scientist at SleepScore Labs, gives us examples of the types of research the company has done with retailers like Mattress Firm and discusses how research can give retailers tools to sell.
Somnigroup International had a busy week, as it announced supply arrangements with two leading bedding manufacturers for Mattress Firm and announced first-quarter financial results. Mattress Firm has entered into supply arrangements with Purple Innovation and Leggett & Platt. These arrangements are for the distribution and development of mattresses, foundations and other bedding-related products across a…
Spring Air International has added Lacey, Washington-based Sound Sleep, a well-respected Pacific Northwest producer, as its newest domestic licensee. The deal was the result of Sound Sleep’s recent merger with Idaho-based Everton Mattress, which carried the flag for Spring Air in Washington, Oregon, Idaho, Nevada, Utah, Wyoming and Montana for the past several years. The…
I always find many things to like at my local home furnishings event, which happens to be the High Point Market. Here, in no particular order, were five of my favorite things in mattress showrooms at the recent market. No. 1: The taco truck at Paramount Sleep. It pulled up in front of the company’s…
King Koil has promoted three veteran executives to expanded roles to further support it sales organization. Over the past six years, the brand has grown dramatically and the expansion of roles is designed to enhance its service to its retail partners and support its growing national sales team. Longtime executive David Long was promoted to…
Bedgear is proud to announce its newest partnership with The Fine Bedding Co., a leading U.K.-based bedding manufacturer and distributor. This collaboration marks Bedgear’s strategic entry into the United Kingdom and a further expansion into Ireland. Through this partnership, The Fine Bedding Co. will serve as a distributor of Bedgear products across the U.K. and Ireland.…
High Point Market has not traditionally been as bedding-focused as Las Vegas Market, but this April, bedding exhibitors highlighted interesting products, programs and materials that aim to help retailers have a strong year despite uncertainty. Three companies in particular stood out this market for the ways they are bringing new ideas to the industry. One…
Mattress Warehouse has acquired 176 additional store locations — 73 former Mattress Firm stores, 103 Sleep Outfitters stores and seven distribution centers and corporate offices in Lexington, Kentucky — a milestone that propels the company to over 500 locations nationwide. This expansion dramatically strengthens Mattress Warehouse’s presence, spanning from New Hampshire to southern Florida and expanding westward…
There was plenty of activity in mattress showrooms at the High Point Market. Mattress executives mingled at the market party hosted by Paramount Sleep in its Wrenn Street showroom and also caught up on the latest happenings at the Home News Now market party held at the American Home Furnishings Hall of Fame.
An elusive mattress showroom. A thorny new business challenge. The power of group therapy. And a category that’s good for consumers’ health — and retailers’ health, too. Those were some of the takeaways of my High Point Market, a journey that began on the Wednesday before the market’s official start and ended on Tuesday, the…
DeLandis Sleep has launched its own foam-pouring line in Houston to further enhance its production capabilities. This strategic investment strengthens the company’s commitment to delivering high-quality, customizable sleep products while improving supply chain efficiency and cost management. The expansion comes at a time when retailers are increasingly prioritizing domestic manufacturing partners to offset tariffs imposed…
Therapedic International is transforming its B2B marketing efforts and yielding impressive results through a methodical strategy and targeted program to increase engagement and visibility. Last fall, Therapedic activated the strategy by focusing on LinkedIn, the recognized premier platform for B2B marketing. The results exceeded expectations, according to Susan Mathes, executive vice president of Therapedic International. During…
The “T” word was the main topic of conversation for many at High Point Market, but those in the bedding industry are keeping cool, calm and collected. While we wait to hear word from the Trump administration — which could be tomorrow, next week or next month — bedding exhibitors in High Point focused on…
The Shifman Mattresses story starts in 1893, and that’s where Dave Perry and Shifman’s Bill Hammer begin this overview of the company’s 132-year history.
The bedding industry, while focused on comfort and rest for your customers, can be anything but restful for a store owner. Whether you oversee a cozy single storefront or manage multiple locations, the daily demands of marketing, employee management, intricate delivery logistics and the ever-present need for exceptional customer service can create a significant mental…
Bedding Industries of America (BIA), has hired former Resident Home executive Christopher S. Commins to lead West Coast sales as business development manager. Commins was with Resident Home for six years where he began as their National Account Manager, pioneering the retail channel of the Nectar and DreamCloud brands into retail for the D2C powerhouse…
