Latest Posts

  • Geli Sleep introduces patented gel bead technology 
    In 1968, Charles Hall invented the waterbed as part of his master’s thesis at San Francisco State University. While he first played around with a chair filled with gelatin and cornstarch, it proved too heavy and smelly to be practical.  Needless to say, he had success with waterbeds. They reached peak popularity in the 1980s,…
  • Symphony Sleep invests in consumer research to support power of POS videos
    As retailers seek smarter ways to engage shoppers, Symphony Sleep is validating its point-of-sale (POS) video strategy with compelling consumer research showing that in-store video not only drives engagement but also influences purchasing decisions. Studies published by Retail Dive reveal that 72% of consumers prefer video over text when learning about products or services, underscoring the…
  • AW Industries touts famous houses in U.S., England
    AW Industries is looking for growth next year with new mattress lines celebrating famous houses on two continents. The Landover, Maryland-based producer is continuing to build on its success with the Highclere Collection, which spotlights the iconic Highclere Castle in England that is featured in the Downton Abbey television shows and movies. The newest offerings…
  • How to use consultative selling in a jargon-filled industry
    The biggest enemy in a mattress showroom isn’t a competitor’s price — it’s overwhelm. Customers often dread the pressure and the technical jargon, which makes them retreat to online shopping. The goal of the 10-minute pitch is to transform the salesperson from a product peddler into a Sleep Consultant, quickly establishing trust and guiding the customer to…
  • Somnigroup International Q3 sales increase 63%
    Somnigroup International Inc. announced financial results for the third quarter ended Sept. 30 and showed a massive net sales increase of 63.3%. The company’s sales are up to $2,122.6 million as compared to $1,300.0 million in the third quarter of 2024, primarily driven by the inclusion of $1,070.8 million of Mattress Firm sales, offset by the accounting elimination…
  • 2 online mattress brands recalled for violating flammability standards
    About 200 mattresses sold on Amazon by Huizhou Dingbang E-Commerce Co. Ltd. dba DINBooonLUX, of China, from February 2025 through September 2025 have been recalled. The CPSC website says the mattresses violate the mandatory flammability standard, posing a risk of serious injury or death from fire. They were sold for about $160. This recall involves…
  • Market opens window on 2026 bedding prospects
    A window opened for me at the recent High Point Market, giving me a clear view of something that had been hidden. Now I’ve got a better idea of what lies ahead for the mattress industry next year. I’ll get to that in a moment. But first, let me note that the window I referenced…
  • Are US-made bedding products losing their appeal?
    Tariffs and other economic challenges seem to have put a spotlight on made-in-America because they can be more cost-effective and shorten lead times. That’s why I was surprised to see that one survey found that these products may be losing their appeal. A recent survey by the Conference Board found that in 2022, 60% of…
  • Harrison Spinks expands global presence with Indonesia launch
    Fifth-generation British bedmaker Harrison Spinks has announced its debut in Indonesia, launching its British Luxury collection at one of the country’s leading retailers, Duta Abadi Primantara.  Following the signing of a Distribution and License Agreement, the handcrafted range will initially be available across five of DAP’s premium stores, strengthening the UK company’s presence in Southeast Asia.  The venture is part of the bedmaker’s ambitious international growth strategy, with Harrison Spinks beds and mattresses…
  • Ryan Trainer appointed to Restonic’s board of directors
    Restonic Corp. has appointed Ryan Trainer, recently retired president of the International Sleep Products Association, to the company’s board of directors, effective immediately. Trainer will advise on strategy, industry partnerships and corporate governance as Restonic continues to expand its brand presence and innovation agenda across North America and international markets. “Ryan’s deep knowledge of the bedding industry and his…
  • Spring Air launches Sleep Copper through Middle Eastern licensee
    Spring Air International is expanding the reach of its popular Sleep Copper collection internationally for the first time through its Saudi Arabian licensee, BedHouse (Mazholding Group). The international Sleep Copper collection is crafted using premium encased coils paired with either copper-infused Visco memory foam or copper-infused latex. It features Phase Change Cooling knit covers made…
  • Mlily relauches Mlily U with enhanced tools
    Mlily USA is relaunching Mlily U, its redesigned retailer portal, which provides partners with anytime access to resources that help them promote, educate and grow their business. The upgraded platform features a modernized design, improved navigation and a broader range of content tailored to today’s retail environment. Created as a one-stop destination for Mlily retail partners,…
  • Mattress retailers battling a challenging year
    It has been a year of fits and starts for mattress retailers, with major holidays generating traffic and sales, but lackluster results following those bursts of activity. Overall, the business climate has been challenging for many retailers. That was the assessment offered by several bedding exhibitors at the recent High Point Market. They presented a mixed…
  • Serious bedding buyers found new products, programs and companies at High Point Market
    Several exhibitors at the recent market said that even though they had less traffic than they’d hoped, they did have more quality customers looking to buy, and it was a successful market overall. Buyers who attended the market were serious, as evidenced by the fact that several exhibitors shared with Bedding News Now that buyers were…
  • Mattress parties attract marketgoers
    The social scene was active in mattress showrooms across the High Point Market. Bedding retailers, suppliers and industry leaders enjoyed the opportunity to mix and mingle at the market events. Home News Now attracted several bedding executives to its market kickoff party, held Thursday night at the American Home Furnishings Hall of Fame. Paramount Sleep…
  • HealthGuard promotes Elizabeth Almeida to director of sales, retail
    HealthGuard, a division of Bay Street Manufacturing and Canada’s largest top-of-bed manufacturer, has promoted Elizabeth (Liz) Almeida to director of sales, retail. The company said this position was created to strengthen HealthGuard’s leadership structure and prepare for future expansion in both new business and company acquisitions. In her new role, Almeida will be responsible for…
  • In dramatic High Point return, Kingsdown aims for paradise 
    Bedding major Kingsdown has a relaxing goal for its new Margaritaville mattresses: Bring paradise to its consumers. Think parrots, palm trees and tropical breezes, all design elements featured in the new mattresses. This is a line for Parrot Heads of all ages. “Bring Paradise Home” is a key tagline for the new mattress line. “Paradise…
  • Mlily focuses on being consistent, easy partner for retailers
    Over the past year, Mlily USA has put a greater focus on its product, branding and partner resources, and the company is starting to see the fruits of its labor. Chief Operating Officer Kyle Robertson says Mlily has put a purposeful strategy into place as far as how they approach the market, and the past…
  • CEO: Kingsdown will remain ‘fierce’ bedding competitor 
    Kingsdown will continue to be a fierce competitor in the retail mattress marketplace, pushing aggressively to win in battles with the leading bedding brands in the Somnigroup International portfolio, Kingsdown’s chief executive officer said in an exclusive interview at market. He made the comment several days after Kingsdown, a leading bedding producer in the North…
  • Serta launches collection to mark debut of new float in 99th Macy’s Thanksgiving Day Parade
    Serta Simmons Bedding will join the 99th Macy’s Thanksgiving Day Parade with a float traveling down the streets of Manhattan to 34th Street on Thursday, Nov. 27, to help kick off the holiday season alongside larger-than-life balloons, fantastical floats and electrifying performances. “The Macy’s Thanksgiving Day Parade has brought joy and wonder to generations of…
  • Heritage Sleep Concepts expands High Point Market space
    Heritage Sleep Concepts returned to the High Point Market this fall in an expanded space in FD Home’s showroom in Centers of High Point on Centennial. This is the company’s second time showing at the market, and Andrew Burt, vice president of sales, says the company is building momentum. “A majority of our partners are…
  • Bedding Borreggines at home in High Point
    Lyndon Johnson was president when a member of the bedding Borreggines first began attending the High Point Market.  Now, 10 presidents later, that tradition continues as Gerry Borreggine and his son, Kyle, headed to High Point this week to open Therapedic’s new showroom in Suite 214 at Atrium On Main. Both were looking forward to…
  • Therapedic CEO talks past, present, future of High Point Market for bedding industry
    Gerry Borreggine, CEO of Therapedic International, chats with Bedding News Now Editor-in-Chief Alex Milstein about the bedding scene at the High Point Market and how he thinks the category will expand there.
  • Highclere Castle, film star, coming to market
    A worldwide film star is coming to the High Point Market this week. Highclere Castle, the real “Downton Abbey,” will be featured in AW Industries’ High Point showroom as film audiences around the world are enjoying the third Downton Abbey movie, which premiered in the United States last month. That movie, the “Grand Finale” in…
  • Jim Nation continues quest to bring value, margins to retailers
    It was more than half a century ago, but Jim Nation still remembers the conversation. He was a young, impressionable bedding buyer for a Florida department store when his boss pulled him aside one day. “He told me that I may be the only buyer in the store whose products are in everyone’s home,” Nation…
  • Survey: Mattress shoppers say payment promotions important
    Special payment promotions are important to a majority of mattress shoppers these days, a new Consumer Insights Now survey reveals. The survey of 1,200 consumers who have purchased home furnishings this year or plan to purchase before the end of the year finds that 54% of mattress shoppers say that payment or financing promotions are…
  • Mlily expands selection in one-stop-shop strategy
    Domestic bedding producer Mlily USA continues to build on its one-stop-shop strategy with the introduction of an easy-to-build pillow program that includes four new pillows and refreshed packaging to deliver a clean and consistent brand story. The PowerCool and Serenity collections each will offer two new pillows in two styles to accommodate personal preferences in sleep position.…
  • Bedgear continues to support cancer society with seat belt pillow and other promotions
    For years, Bedgear has supported the American Cancer Society through its Seatbelt Pillow program, providing comfort to patients undergoing treatment and helping fund breast cancer research. “At Bedgear, we believe comfort should extend beyond the bedroom,” says Taylor Alletto, marketing manager and corporate social responsibility strategist for Bedgear. “It should show up in meaningful ways…
  • Cariloha’s new VP of national accounts aims to bring attention to accessories opportunities
    Chris Taheny is officially Cariloha’s new vice president of national accounts and business development. After a brief stint at King Koil, Taheny returns to a bedding niche he says he’s extremely passionate about.  Taheny has long championed the importance of including accessories with mattress sales. Now returning to the accessories side of bedding, he tells Bedding…
  • Wonder builds sleep quiz, signs Serta Simmons Bedding
    Wonder, a provider of in-person sales acceleration tools for the furniture industry, has launched a new Interactive Quiz Builder. It’s a tool that lets retailers create and publish custom sleep quizzes on in-store kiosks and sales tablets. The feature is now available to all Wonder customers at no extra cost.  The new quiz builder helps…
  • Diamond partners with Symphony Sleep to deliver premium adjustable base solutions
    Diamond Mattress has partnered with Symphony Sleep to deliver best-in-class adjustable base products and programs designed to elevate the customer experience and drive business for retailers. The collaboration enables Diamond Mattress to expand its advanced technologies portfolio, reinforcing the company’s commitment to innovation in mattresses and sleep systems. By aligning with Symphony Sleep’s expertise in adjustable base engineering,…
  • Ergomotion celebrates 20th anniversary and new design showroom
    Ergomotion is celebrating a dual milestone: the company’s 20th anniversary and the recent grand opening of its new design showroom in Santa Barbara, California. The events underscore Ergomotion’s continued commitment to its mission to design, produce and deliver the world’s best adjustable beds and sleep solutions. The design showroom represents a strategic evolution in how…
  • Somnigroup International makes minority investment in Kingsdown
    Kingsdown has announced that Somnigroup International Inc., the global parent of Tempur Sealy International and Mattress Firm, has made a passive minority investment in Kingsdown. This transaction reflects Somnigroup’s strong belief in Kingsdown’s heritage, brand and future, the company said.  “Somnigroup’s investment represents a powerful endorsement of Kingsdown’s Style & Substance brand and our proven…
  • Paramount spotlighting natural luxury in High Point with Nature’s Spa
    Paramount Sleep Co. will preview its coveted Nature’s Spa collection during this week’s High Point Market. This newly redesigned line offers retailers a compelling story of natural materials and handcrafted luxury to create a sleep sanctuary. The new Nature’s Spa is an eight-bed collection, carefully crafted with an emphasis on natural materials, modern design and luxurious…
  • High Point Market offering strong bedding assortment
    This year, bedding exhibitors at the High Point Market are offering retailers peace of mind with unique products that hook buyers and solve real problems. Here are a few sleep products exhibitors will spotlight this week. Bedgear’s M5 performance is designed to slowly adapt to the sleeper’s shape, with a comfort layer that offers a…
  • Helix partners with Top 100 retailer Jerome’s Furniture
    Helix Sleep has announced details about its newest retail partnership with San Diego, California-based Jerome’s Furniture.  “We’re proud to launch with Jerome’s Furniture, a Top 50 retailer and a trusted name in Southern California,” says Jerry Lin, co-founder of Helix Sleep. “Their commitment to quality and customer care aligns closely with our own values, making…
  • Sinomax wins silver in 13th annual Best in Biz Awards International
    Sinomax USA has been named the Silver Winner in Company of the Year at the 13th Annual Best in Biz Awards International, the only independent global business awards program judged each year by prominent editors and reporters from top-tier publications worldwide.  Over the past 13 years, Best in Biz Awards has seen nominations from the…
  • An ethical approach to selling comfort-exchanged mattresses
    In the mattress industry, comfort guarantees and exchange policies are a necessary and valuable part of doing business. They provide customers with peace of mind and are a powerful sales tool. However, they also create a unique challenge: what to do with the returned mattresses? The decision to sell these “comfort-exchanged” items as clearance products…
  • Paramount Sleep, Purecare teaming up at High Point Market
    Paramount Sleep Co. and Purecare are joining forces at this month’s High Point Market to highlight the many benefits of natural and sustainable materials in sleep. In their shared showroom at 330 S. Wrenn St., the companies will feature Paramount’s newly redesigned Nature’s Spa mattress collection and Purecare’s Dr. Weil natural bedding collection, creating a complete wellness-focused sleep…
  • Gold Bond creates luxury mattress collection for Long’s Bedding
    In a world where bigger is usually considered better, Gold Bond Mattress has created the Simply Pure Collection of luxury, low-profile mattresses for its multidecade retail partner Long’s Bedding & Interiors to meet the exacting needs of city dwellers who are typically living in smaller spaces.  Like Gold Bond, Long’s is a fourth-generation family business…
  • Shifman to highlight new service, updated collections at High Point Market
    At the upcoming High Point Market, Shifman Mattress Co. will debut Concierge by Shifman, an exclusive new program designed specifically for interior designers and their luxury clients. It is also launching a redesign of its Inspired Collection in High Point. This first-of-its-kind concierge service connects designers and their clients with a dedicated Designer Concierge, who guides each…
  • Low-cost mattresses a new challenge for Mattress Recycling Council
    Low-cost mattresses proliferating on Amazon and other online retail sites are one of the newest challenges facing the Mattress Recycling Council, the bedding industry’s recycling group. The MRC, celebrating its 10th anniversary this year, has made great strides in its first decade of service since the program launched in Connecticut. The program, which now recycles…
  • What can the bedding industry learn from Metro Mattress’ bankruptcy?
    Last week, Metro Mattress asked a federal bankruptcy judge to approve the closure and liquidation of its remaining stores, 13 months after filing for Chapter 11 bankruptcy protection. The chain failed to secure a buyer and was running out of funds to cover advertising and expenses, according to the filing. The chain had about 70…
  • South Bay International to showcase smart tech at High Point Market
    At this month’s High Point Market, South Bay International will unveil three powerful innovations that redefine wellness in the sleep category. From neuroscience-backed audio therapy and aerospace-grade materials to active body recovery and smart selling tools, the lineup is a strategic opportunity for retailers to stand out in a crowded marketplace.  Located at Furniture Plaza…
  • Kingsdown teams up with Hooker Furnishings to launch Margaritaville mattress collection in High Point
    Kingsdown has been selected as a sublicensing partner of Hooker Furnishings, the exclusive home furnishings licensee of the iconic global lifestyle brand Margaritaville.  To capture the spirit of Margaritaville, Kingsdown has designed a collection of Margaritaville-inspired mattresses in six meticulously handcrafted comfort options that deliver a sophisticated, elevated interpretation of relaxed luxury, reflecting the distinctive…
  • DeLandis Sleep adds new jobs in community with 3rd lamination line
    DeLandis Sleep has expanded its production capacity with the installation of a new laminating machine at its 140,000-square-foot facility in Houston. The investment supports the company’s growth strategy, increases the total number of laminating machines to three, significantly boosts production efficiency across operations and adds 20 new positions to the local workforce. “This new equipment…
  • Destination Motivation brings vacation voucher program to bedding industry
    If you had to choose between taking a vacation or buying a new mattress this year, what would you do? That’s a question marketing agency Destination Motivation is determined to solve with a creative solution involving vacation vouchers.  Mattress industry veteran Brett Thornton recently took up the role as president of the company, and he…
  • Why technology is essential to a retailer’s success
    Ryan Bailey, vice president of sales and operations for Mattress World Northwest, discusses how technology plays a role in the sales process and how retailers can use it to their advantage.
  • Amazon making big gains in battle for better beds 
    This week, I am compelled to bring you more bad news on the challenges of Amazon’s dominance of the U.S. mattress market. Amazon is not just winning the battle for the low-end marketplace. It has already made “massive gains” in the next mattress battleground, mattresses retailing from $499 to $1,199.  That important insight comes from…
  • Oak Tree Mobility introduces Cambridge Sleep Sciences’ tech to furniture range
    Oak Tree Mobility, a specialist supplier of chairs and beds, has partnered with Cambridge Sleep Sciences to bring its cutting-edge sleep technology into Oak Tree’s furniture range. The new SoundAsleep system consists of two integrated speakers, built into Oak Tree’s tailor-made adjustable beds and rise-and-recline chairs. These speakers play gentle, nonintrusive sound-wave patterns designed to…