Sleep — something as old as humanity itself — and how consumers are prioritizing it, is becoming new, in a way. With the advent of artificial intelligence, sleep products are integrating more technology than ever before, leading to increasingly personalized experiences to help users achieve a great night’s sleep. Sleep has also increasingly been in…
Job Title: Sample Project Coordinator Company: Leggett & Platt Location: Carthage, Missouri Description: As a Sample Project Coordinator you will have the opportunity to provide support and direction for the Triad Process, while providing support to the Branch One Mission and Vision. Your contributions will have a direct impact on the business by coordinating new…
Job Title: Member Development Director, South Region Company: Nationwide Marketing Group Location: Greater Birmingham, Alabama Description: As the Member Development Director for the South Region, you’ll guide both the strategy and the people who bring that strategy to life. You’ll oversee regional business development, manage and mentor a team of sales professionals, and directly support…
Job Title: Production Supervisor Company: E.S. Kluft Location: Grand Prairie, Texas Description: The Production Supervisor is responsible for directing and coordinating activities in either the Mattress Production Department or Sewing Production Department. This role involves planning, organizing, and overseeing manufacturing processes to ensure the timely and efficient production of high-quality products. They will have direct…
A memorial mass for bedding veteran Ed Lilly will be held Jan. 31 in St. Charles, Illinois. Lilly, who held senior positions with Sealy and Serta before founding Lilly Management Group, died Dec. 12 in St. Charles, where he lived for 32 years. He was 81. The mass will begin at 10:30 a.m. at St.…
Many in the mattress industry had success in 2025, but overall, it did not turn out to be a growth year. That could be different for 2026. Talking to leaders in the industry, Bedding News Now has found that many are optimistic about the first quarter of 2026 and the potential the year holds. “While…
South Bay International will introduce a new portfolio of sleep solutions focused on performance-driven comfort, intelligent design and technology that enhance both the consumer experience and retail outcomes. Anchored by the debut of AdaptZone, a proprietary foam system engineered to deliver springlike responsiveness without coils, South Bay’s latest introductions represent a meaningful evolution in mattress construction and…
Mlily USA is accelerating its long-term growth strategy with a series of strategic investments designed to strengthen infrastructure, expand retail opportunities and reinforce the brand’s position as a vertically integrated global sleep manufacturer. The initiatives include a new partnership with Fashion Bed Group, a Sinca company, and a significant expansion of Mlily’s footprint at Las…
Uncle Muenkel breaks down three facts about sleep cycles and quality sleep to help you stay knowledgeable about how sleep works. Bedding RSAs cannot simply be salespeople, he says; they must be sleep experts who know how to talk to customers about sleep.
Veteran brand builder Warren Kornblum says the mattress industry faces a significant “trust gap” with consumers, one that can be addressed with “share of heart” strategies. Don’t lead with price, he says. Listen more than you speak and zero in on relevance. Kornblum knows his way around the bedding marketplace. He was senior adviser to…
John Schulte has found a key angle to address in the adjustable-bed base market. It’s a sleep angle, and it gives him a competitive edge in the growing adjustable-bed category, he says. “What’s your sleep angle?” is the clever question posed by Symphony Sleep’s marketing campaign, one designed to help retail sales associates offer adjustable-bed…
Job Title: Mattress Buyer Company: Rooms To Go Location: Atlanta, Georgia Description: Rooms To Go is looking for an enthusiastic Buyer to join its Mattress Category team. In this role, you’ll assist with product selection, inventory flows (reorder buying), vendor coordination, and implement merchandising strategies that enhance both in-store and online experiences. You will also…
Job Title: Product Manager, Digital Operations, Company: Tempur Sealy International Location: Lexington, Kentucky Description: The Product Manager, Digital Operations, is responsible for planning and execution of marketing driven ecommerce initiatives for all TSI brands, Tempur-Pedic, Sealy, and Stearns & Foster. They will set up and maintain online product mix and inventory along with any site…
Job Title: Mattress Building Supply (USA) Company: Serta Simmons Bedding Location: West Palm Beach, Florida Description: You will be responsible for keeping the mattress building feed conveyor full of materials. Suppliers work off the daily schedule and place the proper innersprings, panels and filling materials together as a unit on the conveyor in a timely…
Puffy Mattress has been on an upward trajectory since it was founded in 2016. Starting as an exclusively e-commerce player, the company vowed to make beds that felt like sleeping on a cloud. Its boxed-bed model worked wonders, bringing the company national recognition. Today, the brand has expanded dramatically and moved into brick-and-mortar stores. Jason…
It’s no secret that the bedding industry has been in flux over the past few years. There have been strong elements, of course, like the luxury category that continues to perform well. Dave Perry, editor-at-large of Bedding News Now, recently covered a surprising bit of research that revealed in-store mattress sales are holding steady. Trent…
Kurt Ling is excited. The cofounder of Posh+Lavish, the high-end mattress line now in its 10th year, has some great new beds that he’s getting ready for the launch pad. “We are working on a super-cool collection now that is all about hand tufting and another collection with horse hair, and both feature some natural…
In a new video series exclusively for Bedding News Now, expert sales trainer Bob Muenkel, aka UncleMuenkel, offers invaluable sales advice for mattress retailers. In this first episode, UncleMuenkel explains why we dream and how retailers can use that knowledge to better help their customers.
We will call this “The Curious Incident of the In-Store Purchase Chart.” The chart in question was developed by Dana French, the researcher extraordinaire who regularly surveys consumers to keep Home News Now and Bedding News Now readers up to date on the dynamic consumer marketplace. That chart, which shows in-store mattress purchases accounting for…
The Mattress Industry Dealers Association, in partnership with Zinus Inc., coordinated the donation of more than 500 mattresses to families in need in 2025. Many of these people lost homes, belongings and a sense of normalcy overnight when tornadoes ripped through central Kentucky. The effort brought together manufacturers, independent retailers and community organizations in a powerful…
Diamond Mattress and bedding retail giant Sit ’n Sleep have extended their successful Technogel and Cloudtech collaboration with a refreshed merchandising strategy and introduction of eight new mattresses that will serve as the first phase of a national rollout debuting at the Las Vegas Market this month. The new four-bed Technogel mattress collection delivers unmatched lift, cooling and support,…
E.S. Kluft & Co. will unveil a completely refreshed and reimagined Aireloom Preferred Collection at the winter Las Vegas Market. The newest generation of the brand’s top-selling collection introduces elevated designs, enhanced natural materials and expanded product offerings — including the debut of Vintage Reverie, a new line inspired by the timeless charm of California wine country. “The Preferred…
Purecare, a leader in premium bedding protectors, pillows and sleep wellness solutions, has formed a strategic partnership with Edmonton, Alberta-based Eden Textile to be its official distributor across Canada. The two companies are aligned in their goals to broaden market reach and deepen channel penetration. While Eden Textile has plans to expand in retail, Purecare is intensifying…
Bedgear announced a series of strategic organizational enhancements designed to support the company’s continued growth and expansion into 2026. At a time when the industry is marked by downsizing and uncertainty, Bedgear is doubling down on its people, strengthening leadership, sharpening its structure, and building the team that will shape the brand’s next chapter. The…
Ed Lilly, who built Serta into a bedding powerhouse, was a passionate leader who aimed to elevate sales and profitability with strategic growth plans. I remember him as a bedding giant, a brilliant leader who invested in brand building and helped build two of the industry’s great brands: Sealy and Serta. Lilly, 81, died last…
Every year, the top paint and trend forecasting companies announce their picks for color of the year. On the surface, the selections may seem random, but each one takes into account current consumer preferences, trends and the culture at large. In 2025, an array of subdued color choices reflected a desire for comfort. For 2026,…
Somnigroup International’s proposed acquisition of Leggett & Platt puts L&P’s board “in a precarious situation,” an industry analyst says. Peter Keith, a senior research analyst for Piper Sandler, has done more research on the proposed acquisition, which he views as “highly compelling” for SGI, “with potential to be highly accretive both immediately and over several…
A veritable blizzard of conversations has been sweeping through Mattressville in the past two weeks. Somnigroup International’s proposed acquisition of Leggett & Platt took bedding leaders by surprise and sent tongues wagging across the industry. Amid all of the private talk, one thing stood out to me: The lack of public comments. I had no…
Retail has changed dramatically in the past few years, with an increased focus on the in-store experience. It’s no longer about simply selling the product, but rather giving the customer a seamless shopping journey that leads them to solutions that help them live their best lives. Industry veteran Doug Stewart is a big proponent of…
As holiday sales swing into high gear across the country, mattress retailers are missing most of the excitement, says Bedgear CEO Eugene Alletto. He’s got a solution for that problem: Promote the sale of sleep accessories. Bedgear’s recently launched Beauty Collection can help mattress retailers get in on the holiday shopping that dominates much of…
Ebenezer Scrooge looked me in the eye and delivered a powerful message about the importance of a good night’s sleep. Scrooge, who suffered through the most eventful night of interrupted sleep in literary history, woke up on Christmas Day a changed man, a better man. Yes, that’s what a great night of sleep offers to…
Wonder has announced that it is giving every furniture and mattress retailer on its platform AI-optimized product catalogs at no additional cost. When consumers ask ChatGPT or Perplexity for product recommendations, AI systems only surface retailers with properly structured, LLM-ready data and live inventory feeds. “This is a true David versus Goliath moment,” said Kaspar…
Symphony Sleep is expanding its sleep essentials portfolio with a trio of thoughtfully engineered pillows designed to deliver targeted support and comfort for all sleep positions and consumer preferences. The new Symphony, Harmony and Melody pillows will be showcased at the winter Las Vegas Market, further rounding out the company’s comprehensive adjustable base and accessories…
Most people have heard the idiom “beauty sleep.” But what was once just a term for getting a great night’s sleep now represents a growing category of products in the bedding industry. “Consumers are smarter and more proactive than ever,” says Eugene Alletto, CEO of Bedgear. “They understand that recovery happens 24/7, not just at…
GoodBed CEO Mike Magnuson says bedding manufacturers, retailers and consumers would be the losers if Somnigroup International is successful in its bid to acquire major supplier Leggett & Platt. Magnuson told Bedding News Now that the acquisition, which would unite the bedding industry’s largest manufacturer, retailer and supplier under common ownership, would be “a devastating…
Industry leaders, responding to Somnigroup International’s bold bid to acquire major supplier Leggett & Platt, say consolidation like that could be a negative in the marketplace. Bedding News Now found significant concerns about the impact of the continuing consolidation that is occurring in the mattress arena. “Consolidation usually helps the person doing the consolidating, but…
When David Wolfe and Jamie Diamonstein created Leesa in 2014, they saw an opportunity to disrupt the way people bought mattresses by offering what they called “the best mattress available for under $1,000.” By their third year, they were doing over $100 million in sales. With Leesa sold to 3Z brands in 2023, Wolfe and…
Sinomax USA has acquired the Vibe brand from Kimberly LLC. The acquisition includes all registered and unregistered trademarks, logos, copyrights, designs and additional intellectual property relating to the design, marketing, manufacturing, distribution and sale of household goods, including bedding and furniture under the Vibe brand. This milestone marks the official unification of a partnership that has…
HealthGuard is closing 2025 with a renewed commitment to community stewardship reflected through a series of philanthropic initiatives that span housing support, food security and holiday giving. Now in its third consecutive year partnering with Habitat for Humanity, HealthGuard has contributed about $400,000 to date to help advance the organization’s mission of providing safe, affordable…
King Koil recently launched a new five-year exclusive license agreement with Dreambed Co. Ltd. for Japan. Dreambed, founded in 1950, rose from humble beginnings to be a powerhouse in Japan’s bedding and furniture industries. The company manufactures and distributes bedding products in Japan under the Dreambed and Water World brands and also has exclusive licenses…
Paramount Sleep Co. continues to invest in people and partnerships with the addition of Susan Garvey as Northeast key account representative, the promotion of Raven Natividad to marketing and sales specialist, and the hiring of Sofia Vachino as marketing and sales support intern through the Virginia Beach Fellows Program. Garvey brings more than 20 years…
The chairman of Somnigroup International says his company’s proposed acquisition of leading supplier Leggett & Platt would drive “mutual learning and shared growth” for the two bedding giants. Scott Thompson, chairman and CEO of SGI, says the two companies are a good fit. “Leggett’s world-class manufacturing skills, customer-focused culture, and commitment to long-term shareholder value…
Kingsdown will launch as the Canadian licensee for Scott Brothers Global, a lifestyle and entertainment company founded by Property Brothers hosts Drew and Jonathan Scott. As part of the partnership, Kingsdown will begin rolling out branded products to leading Canadian retailers this month, starting with the Scott Living by Drew & Jonathan collection at The…
Therapedic International has merged with an affiliate, Steve Antinori, who owns the group’s largest licensee, Florida-based Sleep International. The new entity will be rebranded as Therapedic Worldwide, combining the strengths of the two companies and Therapedic’s network of more than 40 licensees. Steve Antinori will lead Therapedic Worldwide as executive chairman. Sleep International joined the…
Somnigroup International wields significant leverage in its blockbuster proposal to acquire industry supplier Leggett & Platt, but it also faces the prospect of “significant pushback” from key L&P customers, an industry analyst says. Piper Sandler analyst Peter Keith, who has followed both companies for years, admitted in a note shortly after the news broke this…
Somnigroup International Inc. today announced that it submitted a proposal to the board of directors of Leggett & Platt Inc. to acquire all outstanding common shares of Leggett & Platt in an all-stock transaction. Under the terms of the proposal, Leggett & Platt shareholders would receive shares of Somnigroup common stock with a market value…
On the retail side of the mattress industry, there is no one-bed-fits-all mattress. In fact, that can be a main selling point when RSAs are showing beds to consumers. But on the hospitality side, it’s a different story. How does a hotel choose a bed that thousands of people will sleep on and enjoy? It’s…
In 2025, the digital landscape accelerated opportunities for mattress retailers willing to adapt. Consumer behavior changed faster than many expected, search platforms rewrote the rules as fast as consumers changed their habits and marketing channels that were once “nice-to-haves” became essential growth drivers. Throughout the year, we dug into the forces shaping this evolution: visibility,…
Spring Air International recently convened its fifth annual North American Licensee Summit in Boston to preview new products, promotions and plans for the brand’s 100th anniversary, which will be celebrated throughout 2026. More than 30 attendees participated in 17 sessions that discussed a range of topics including the launch of a new accessories program, enhancements…
A deep dive by retail sales associates hosted by Paramount Sleep found shaky consumer confidence, complaints about mattresses purchased online, a growing consumer reliance on mattress reviews, and increasing sales of adjustable bed bases. Those were some of the key points that emerged the other day when Paramount hosted dozens of its retailers at an…
Sleep — something as old as humanity itself — and how consumers are prioritizing it, is becoming new, in a way. With the advent of artificial intelligence, sleep products are integrating more technology than ever before, leading to increasingly personalized experiences to help users achieve a great night’s sleep. Sleep has also increasingly been in…
