Latest Posts

  • BIA to bring fashion-forward heavy duty Lifetime collectio to Vegas
    With a nod to fashion-forward design, Bedding Industries of America (BIA) will debut the Eastman House Lifetime Collection, a heavy duty nine-mattress lineup that combines a high-end designer looks with attractive margins and competitive pricing, targeted to help retailers fill price gaps on their floors.  Available in three models, the Endurance, Medallion and Atlas, the…
  • Kingsdown to showcase new marketing support tools at summer Las Vegas Market
    Kingsdown is focusing on enhanced marketing support tools for retailers at the summer Las Vegas Market under the Kingsdown RSAi moniker, including a new, retail-friendly display unit for its industry-leading bedMATCH system and a new ask crAIg in-store AI training app for RSAs.  BedMATCH, which uses 18 statistical measurements and over 1,000 scientific calculations and…
  • BNN’s Best In Bedding retailers: Midwest
    This is the second installment of Bedding News Now’s inaugural look at the best mattress retailers across the country. This report profiles bedding standouts in the Midwest. We developed these reports by inviting industry submissions, combing through the latest installment of the Home News Now 125 Furniture and Bedding Retailers, and then identifying other mattress…
  • Mattress executives discuss the benefits of different price points 
    Over the past five years, consumer shopping habits changed in a way that benefited the mattress industry. Despite slow foot traffic, retailers have found success with higher-end products, and these bigger-ticket sales made up for the lack of foot traffic. Some retailers even adopted a luxury-only lineup.  But what Steve Karns, vice president of sales…
  • Mattress Mack to speak at BNN’s Las Vegas event
    Bedding News Now will honor Jim “Mattress Mack” McIngvale at an event at the Las Vegas Market on Monday, July 28. McIngvale, who has put Houston-based Gallery Furniture on the map with his aggressive promotions and customer-focused approach to the business, will be named a Bedding Legend by Bedding News Now and will speak at…
  • Mastering the art of the phone call
    In an increasingly digital world, the humble phone call might seem antiquated. Yet, for independent mattress retailers, it remains one of the most powerful, and often overlooked, tools for converting curious callers into paying customers. Every ring of the phone is an opportunity, a direct line to a potential sale that, if handled correctly, can…
  • South Bay to introduce trio of wellness innovations at summer Las Vegas Market
    South Bay International will take center stage at the upcoming Las Vegas Market in Showroom B‑962 with the debut of three wellness-centric innovations poised to redefine the future of sleep: a cutting-edge partnership with Cambridge Sleep Sciences, the Anatomiq Mattress with ARClift carbon‑fiber technology and the AlignAire Active Stretch Bed. Each innovation brings new depth to restorative rest, with daily raffles for the revolutionary…
  • Williams Co. Mattress to debut Signature collection at summer Las Vegas Market
    Williams Co. Mattress will present its Signature, a flat-top memory foam hybrid collection that consists of a three-bed lineup, all featuring dual-core customization and durable edge support, at this year’s summer Las Vegas Market. The classic feel of the memory foam layers, luxuriously covered in organic wool and wrapped in an organic cotton cover, creates…
  • Bedgear expands partnership with Jordan’s Furniture
    Bedgear’s M3 Performance Mattress is now available at all Jordan’s Furniture locations across New England. In addition to the M3, Bedgear has also brought its lineup of breathable bedding, which includes personalized pillows, sheets, protectors and more, to all Jordan’s locations. Now for the first time, consumers in the New England region have access to both experience a…
  • Our Best In Bedding retailers in the Northeast
    Welcome to the first installment of Bedding News Now’s inaugural look at the best mattress retailers across the country. This report profiles bedding standouts in the Northeast. We developed these reports by inviting industry submissions, combing through the latest installment of the Home News Now 125 Furniture and Bedding Retailers, and then identifying other mattress…
  • Helix Sleep partners with Living Spaces
    Helix Sleep’s newest partnership with Living Spaces, one of the nation’s fastest-growing home furnishing retailers, will bring Helix to 36 Living Spaces locations nationwide. The in-store lineup will feature three of Helix’s most popular models, Midnight Luxe, Twilight Luxe and Moonlight Luxe. A wider selection of Helix mattresses, including models from the Core and Elite…
  • Somnigroup board extends CEO Scott Thompson’s contract
    The independent members of the board of directors of Somnigroup International Inc. have extended the term of Scott Thompson’s employment contract as chairman, CEO and president of the company to Dec. 31, 2029. Thompson has led the company since September 2015. During his tenure, the company’s share price increased by over 250%, exceeding both the S&P 500 and the…
  • Industry leaders react to ISPA research portrayal of business environment 
    The latest forecast from the International Sleep Products Association now predicts a down year for the industry in 2025.  A recent article in a trade press publication states that ISPA research shows mattress and foundation unit shipments dropped to 25.9 million in 2024, a year-over-year decline of 6.4%.  But there may be more to the…
  • Symphony Sleep goes beyond data with launch of SleepSense
    Symphony Sleep is planning a summer Las Vegas Market launch of SleepSense, a uniquely designed sleep tracking system that goes beyond traditional data collection to provide immediate adjustment capabilities to enhance sleep quality. While the sleep technology market is saturated with devices that track sleep and provide visual feedback through graphs and numerical scores, says Symphony…
  • Therapedic honors Steve Hoots for 47 years of service
    Therapedic International joins its longtime Midwest licensee, The Bedding Group, in celebrating the remarkable career of Steve Hoots, head of quality and product development at The Bedding Group. Hoots will retire June 27 after 47 years of shaping product excellence and quality standards that have helped define the Therapedic brand in the region and beyond. On June…
  • The ROI of empathy: Training in-store teams for a digital world
    Today’s mattress shopper doesn’t arrive in your store with an open mind and need of education. They’ve read reviews, taken quizzes, watched TikToks, compared cooling layers and maybe even memorized motion transfer scores. They may even know more about your competitor’s product specs than your new hire does. So what are they looking for in…
  • Oklahoma retailer tackles key issue of worn-out mattresses
    My mattress travels took me last week to Oklahoma City, Oklahoma, where I figured a good steak would be on offer. It was — a succulent 6-ounce filet mignon at Mahogany, paired with tasty chive-whipped potatoes — but I found something even more filling on my trip: a key to boosting mattress sales. But first,…
  • Industry operations vet returns to King Koil
    Industry veteran Ron Bruneau has rejoined mattress manufacturer King Koil as senior vice president of operations.  With more than two decades of experience in the mattress industry, Bruneau previously oversaw the implementation of the company’s domestic manufacturing strategy during its critical move to Arizona. He took a four-year hiatus to become chief operating officer of…
  • Diamond Mattress unveils first split-head hybrids in Black Diamond line
    In response to rising consumer interest and increased retailer demand, Diamond Mattress has introduced its first split-head hybrid mattress to the performance-driven Black Diamond collection, launched earlier this year. Designed for use with an adjustable base, the new Snowbird hybrid mattress represents the next evolution in personalized sleep, combining premium comfort technologies with a trend that’s rapidly…
  • BIA names industry vet to lead West Coast sales
    Bedding Industries of America (BIA), has hired former Resident Home executive Christopher S. Commins to lead West Coast sales as business development manager.  Commins was with Resident Home for six years where he began as their National Account Manager, pioneering the retail channel of the Nectar and DreamCloud brands into retail for the D2C powerhouse…
  • Mattress industry fired up for summer selling season as holiday sales regain importance
    Retailers and manufacturers were pleasantly surprised by the success of the recent Memorial Day holiday. As the first holiday of the summer selling season, this could be a sign of how the rest of the summer selling season will go. We reached out to a few manufacturers and retailers to see if they think the…
  • Gold Bond sees smooth sailing in choppy bedding seas
    Independent mattress and futon maker Gold Bond is well positioned for success as choppy trade waters buffet the mattress industry. While tariffs impact supply chains across the bedding landscape, Gold Bond stands out with its commitment to American-made raw materials, one that has characterized the company for years and is particularly significant in the current…
  • The fading horizon of the dealer locator: What’s next for independent mattress retailers?
    For years, the dealer locator on direct-to-consumer mattress brand websites — Nectar, Dreamcloud, Ghostbed, Puffy, Helix and others — has been a lifeline for small to medium-sized independent mattress dealers. These digital signposts promised a steady stream of curious consumers, eager to experience the online darlings in person. The strategy for many has been a…
  • Bedgear strikes exclusive partnership with NBA star P.J. Washington
    Bedgear is starting an exclusive partnership with NBA power forward P.J. Washington as it concludes its eighth consecutive season as the Official Sleep Partner of the Dallas Mavericks. This partnership demonstrates the trust that Bedgear has garnered from elite athletes and reinforces the brand’s commitment to supporting recovery through personalized and breathable sleep solutions. Historically, Bedgear has personally…
  • Englander unveils new website
    Englander has unveiled a new website in the lead-up to the summer Las Vegas Market designed to elevate products and brand positioning and drive traffic to its dealers through a new dealer locator. Touting the company’s current assortment and growing portfolio of nationally available products, the site provides comprehensive product information to help educate consumers…
  • Serta names A.H. Beard as exclusive licensee in Australia, New Zealand
    A.H. Beard, Australia’s oldest and longest-standing mattress manufacturer, has been appointed the exclusive licensee for Serta in Australia and New Zealand, effective 1 July 2025. This agreement marks a significant milestone for both companies, representing a strategic step forward in expanding the Serta brand across the region. The partnership is expected to unlock new growth…
  • Helix Sleep expands retail reach with 2 new partnerships
    Helix Sleep has announced two new retail partnerships with Sleep City and Sweet Dreams Furniture & Mattress. These partnerships will expand Helix’s retail footprint by 12 locations across key regional markets.  “We’re excited to welcome Sleep City and Sweet Dreams Furniture & Mattress to our growing network of retail partners,” says Jerry Lin, co-founder of…
  • Mattress retailers optimistic after successful Memorial Day
    Memorial Day marks the start of the summer mattress sales season. And while no one knew how the holiday would look this year because of economic uncertainty, retailers we spoke with were satisfied with the results.  Vernon Williams, co-owner of Jacksonville Bedding, Mattresses and More, says his store’s Memorial Day sales were nothing short of…
  • Call for summer 2025 Las Vegas Market product submissions
    Heading to Las Vegas Market? Bedding News Now is accepting product submissions for the July 27-31 event, and the deadline to submit is July 11. To submit new or trending sleep products, email Editor-in-Chief Alex Milstein at alex@homenewsnow.com with: This is a free opportunity, and the deadline to submit is no later than July 11.
  • How to navigate a roller-coaster ride for mattresses
    Welcome to the Bedding Roller Coaster, a disquieting ride featuring plenty of twists and turns and ups and downs.  This, for better and, yes, for worse, is the nature of the mattress business these days. Business is down. Business is up. Here’s a report of tough times ahead. But here’s a report of a surprisingly…
  • The silent salesperson: Branded in-store signage that converts
    In the bustling environment of your mattress store, effective in-store signage acts as a silent but powerful salesperson, guiding customers, reinforcing your brand identity and ultimately driving sales. Generic, manufacturer-provided signs can be helpful, but strategically designed and branded signage elevates the customer experience, communicates your unique value proposition, promotes financing options and encourages purchase…
  • Gold Bond adds former Levitz president to sales leadership team
    Gold Bond Mattress is expanding its market penetration in the Midwest with the addition of Ed Gilligan, the former president of Levitz Furniture and former senior merchant at Sears. In recent years, Gilligan founded his own sales and marketing company, consulting for leading home furnishing brands including Flexsteel Industries and Burlington Industries. In addition to…
  • King Koil partners with Central Florida Boys & Girls Club to host 90 children at Disney’s Epcot
    King Koil recently joined with the Boys & Girls Club of Central Florida to sponsor 90 children for an evening of fun and exploration at Disney’s Epcot Center in Orlando. The children ranged in age from 6 to 11 years old, and while they reside in the Orlando area, most had never visited the park…
  • New Spring Air website aims to drive traffic to retailers
    Spring Air International has powered up SpringAir.com as a marketing machine that highlights its most popular collections and drives consumer traffic to its dealers, in addition to increasing sales for its licensees. The new website features Back Supporter, Four Seasons and Sleep Copper collections, the brand’s most popular product lines. Designed to protect retailers’ margins…
  • Does keeping a customer on a mattress for longer make them more likely to buy it?
    While visiting the Legends Furniture showroom during the recent High Point Market, Marty Melcher, vice president of bedding sales, mentioned that keeping a customer on a mattress for longer during the sales process increases their likelihood of purchasing that mattress. The example he used for how Legends helps retailers do this is by drawing the…
  • The power of first-party data and how to prepare for a cookieless future
    For years, third-party cookies quietly did the heavy lifting for digital marketers — tracking behaviors, personalizing ads and helping retailers trail their customers across the web. But as Google phases them out and consumer privacy takes center stage, retailers are facing a wake-up call. Your marketing strategy needs a new backbone. The good news? You…
  • Bedgear founder Eugene Alletto honored by American Cancer Society at 2025 Hope Lodge Bash Gala
    Bedgear’s founder and CEO Eugene Alletto was named the 2025 Honoree at the American Cancer Society’s Hope Lodge Bash Gala held May 15 at the Rainbow Room in New York City. Leading up to and at the event, Bedgear assisted the American Cancer Society in raising funds to support the Hope Lodge Jerome L. Greene Family Center.…
  • Englander secures leads, holds international licensee meeting at Interzum
    Englander said its recent participation at Interzum 2025 in Cologne, Germany, yielded nearly a dozen new inquiries from international brands interested in its licensees. “We saw very strong interest from manufacturers in all parts of the world to begin a relationship with us. American brands are still highly valued, and there was a strong response…
  • Precision Textiles unveils new and improved FR sock
    As mattress designs grow more complex and comfort layers stack higher, meeting federal flammability standards has become an increasingly critical consideration. At the same time, bedding brands are navigating a crowded marketplace and adapting to the challenging tariff situation — driving many to seek innovation from within the mattress itself for a competitive edge. In…
  • Chalk talk speaks loudly at Connecticut mattress store
    Joshua Eves had been thinking about improving the look of his sleep shop in South Windham, Connecticut. When he heard a dynamic mattress presentation at a BrandSource meeting a few months ago, he decided to get going on his plans. The result, I am happy to report, is a striking wall of chalk art that…
  • Mlily makes community impact through 2025 ART Conference
    For the second consecutive year, Mlily participated in the annual ART Conference community service initiative by donating new mattresses to Camillus House, a local nonprofit serving individuals experiencing homelessness. Increasing its commitment this year, Mlily provided 72 mattresses to upgrade the residents’ sleeping quarters at Camillus House. Founded in 1960, the nonprofit offers housing, health care and rehabilitation services…
  • Could new Sealy Posturepedic line lift industry sales?
    Sealy’s new Posturepedic line, officially launched at the Las Vegas Market earlier this year, represents a colorful new direction for the flagship bedding line, one that could spark an industrywide sales resurgence. Scott Thompson, chairman of Somnigroup International, Sealy’s parent, believes the widely distributed flagship Sealy line could lead a bedding recovery this year as…
  • A look at Memorial Day mattress sales across the web
    Memorial Day marks the start of mattress sales season, but economic uncertainties may damper sales numbers this year.  According to several manufacturers that Bedding News Now spoke with at High Point Market, retailers and manufacturers are not getting their hopes up for Memorial Day. Steve Karns, vice president of sales at Bedding Industries of America,…
  • Boost your bottom line: Mastering fixed costs and productivity in your mattress store
    As a mattress store owner, you navigate a competitive landscape where every dollar counts. While driving sales is crucial, maximizing profitability hinges on a deeper understanding and strategic management of your fixed costs and the optimization of your team’s productivity. Ignoring these foundational elements can leave money on the table, hindering your store’s growth and…
  • Saatva named official mattress partner of Olympics Team USA and LA28
    As part of its celebration of Better Sleep Month, Saatva announces that it has been named the Official Mattress and Restorative Sleep Provider of the LA28 Olympic and Paralympic Games and Team USA. Saatva, known for its handcrafted, made-to-order mattresses designed and assembled in the USA, will work with LA28 to provide mattresses, linens and pillows…
  • Showroom partnerships highlight bedding opportunities in High Point
    At the recent High Point Market, there were nearly 10 mattress manufacturers that shared showrooms with furniture exhibitors, which points to a solid trend that could have staying power. Partnerships like these can help elevate both brands and increase exposure to new customers, so we spoke with several manufacturers who shared showrooms in High Point…
  • High Point snapshot: Industry growth prospects slim for 2025
    The bedding industry has only a 30% likelihood of ending its three-year sales slump this year, a Bedding News Now study reveals. We asked bedding exhibitors and suppliers at the recent High Point Market to give us their confidential estimates of the probability that the industry will shake off its lingering recession and move into…
  • Bedgear partners with Mancini’s Sleepworld as Sacramento store opens
    Bedgear’s new retail partnership with Mancini’s Sleepworld starts with the retailer’s newest location in Roseville, California, and is the first step in a partnership that will significantly expand Bedgear’s presence on the West Coast. Through this collaboration, Mancini’s Sleepworld customers will now have access to Bedgear’s most popular Performance pillows, mattress protectors and sheet sets. “This partnership with Mancini’s Sleepworld…
  • Retailers give Symphony Sleep high marks for comprehensive adjustable base program
    Two regional furniture and mattress retailers say Symphony Sleep is hitting all the right notes when it comes to its innovative adjustable bases and comprehensive marketing support. With a combined 48 stores, Metro Mattress and Old Brick are touting the solutions and service they receive from the adjustable base manufacturer led by industry veteran John Schulte. New York-based Metro…
  • DeLandis responds to tariffs by committing to pricing stability
    As shifting global trade policies and tariffs disrupt the bedding industry, DeLandis Sleep is taking a proactive stance by leveraging its global sourcing capabilities and U.S.-based manufacturing to maintain pricing stability for its customers through mid-June.  With a hybrid supply chain already in place and an existing facility in Malaysia, DeLandis has been able to…