In the competitive world of mattress retail, the showroom floor is your most powerful selling tool. It’s where the customer’s journey begins, and every detail, from the lighting to the signage, contributes to their perception of your products. Yet, one of the most overlooked and impactful elements is a simple one: space. By strategically increasing…
Are mattress imports a rising force? Or are they on the decline? The answer depends on whom you ask. Leggett & Platt, one of the mattress industry’s largest suppliers, which also produces some mattresses, says that mattress imports have risen dramatically over the past decade and now command more than 40% of the U.S. market…
Influencer partnerships are growing at a fast pace — nearly $33 billion in 2025 — and 86% of U.S. marketers are planning to engage in these types of partnerships this year, according to a study by marketing platform Sprout Social. In the bedding industry, influencer partnerships are a unique way for consumers to get a…
HealthGuard, one of North America’s largest top-of-bed manufacturers, is expanding its U.S. retail footprint. Positioned as a challenger to established brands that rely heavily on offshore manufacturing, HealthGuard offers retailers domestic production capabilities strategically supplemented by a global manufacturing network, delivering competitive pricing, high-quality control and a reliable supply chain and delivery. HealthGuard has a…
Helix Sleep has partnered with Steinhafels, Wisconsin and Chicagoland’s leading furniture and mattress retailer. Beginning this month, Helix will roll out in 13 Steinhafels superstores across Wisconsin, Illinois and Indiana. “We’re so excited to add Steinhafels to our growing retail program,” says Jerry Lin, co-founder of Helix Sleep. “Their long-standing presence in the Midwest, strong…
Health and wellness have taken center stage in the mattress industry, with manufacturers and retailers offering innovative products and high-tech systems for bed matching, pressure mapping and more. Industry veteran Kevin Kappenmen had been counting on that, and his strategic planning is about to pay off. Ten years ago, Kappenmen sold his Washington-based mattress store,…
Mlily has launched a premium mattress collection developed exclusively for the big-box retail channel. The all-new Noctua gives national and regional retailers greater control over their pricing strategies to drive sales more effectively in their specific markets. The retail-focused strategy expands and strengthens Mlily’s partnerships with big-box brands by offering a top-tier quality product line combined with…
Therapedic CEO Gerry Borreggine talks about a new midpriced Tommy Bahama bed-in-a-box, assesses the future of the boxed-bed market and sees a bright future for mattresses at the High Point Market.
Leggett & Platt has sparked an industrywide discussion about the safety of imported mattresses sold on Amazon and at other retailers. The issue represents a challenge for Amazon, whose continuing gains in the mattress category have shown no signs of slowing down. Flammability testing of 24 imported mattresses, conducted on behalf of L&P, found widespread…
Following Bedding News Now’s continued look into Amazon and its shadow over the industry, we’ve found that mattress manufacturing executives have mixed views on the continuing rise of Amazon as a mattress power. Bedding News Now recently asked several executives if they believe Amazon, which dominates the low end of the mattress market, is a…
In the competitive world of mattress retail, securing a sale is only half the battle. Whether a customer is finalizing their purchase on your showroom floor or clicking “confirm order” on your website, a clunky, slow or impersonal checkout experience can quickly sour their decision, leading to abandoned carts online or second thoughts in-store. Furthermore,…
Flex Bedding Group, together with its North American subsidiary E.S. Kluft & Co., announces a joint venture with DeRucci Healthy Sleep Co. Ltd, one of the largest sleep systems companies in China. The newly established partnership, formalized through a joint venture signed on May 15, will operate under the name Luxurious Sleep (Dongguan) Co. Ltd.…
Editor-at-Large Dave Perry gets the latest news from Kingsdown executives Frank Hood and Gary Towning, who talk about the company’s success with its BedMatch program and share Kingsdown’s broad new AI initiatives.
It’s an obvious question. Does mattress store owner Keith Moneymaker — yes, that’s his real name — make money in mattresses? “It’s my honey pot,” he responded. “That’s the plan.” Further questioning revealed that, yes, Moneymaker is making money at Sweet Dreams Mattresses & More, the sleep shop in Southern Pines, North Carolina, that he’s…
Tim Oakhill, chief marketing officer for Serta Simmons Bedding, tells Editor-at-Large Dave Perry that the mattress industry is overdue for some good news on growth, and he talks about SSB’s latest product launch, which offers foam and hybrid options. The Serta Counting Sheep, celebrating a big anniversary, make a surprise appearance.
With sizable factories in China and Vietnam and showrooms in High Point and Las Vegas, MotoMotion has made a name for itself in the home furnishings world with practical features that make its furniture unique. And behind the company lies a sleeping giant: MotoSleep. The adjustable base provider uses a fusion of MotoMotion’s patented motion…
Franchising mattress stores isn’t for everyone. But for Snooze Mattress and Wellness Co., the model is proving to be a powerful tool that’s fueling growth. Owner and founder Matt Smith, who started Snooze in 2019 in Pueblo, Colorado, began franchising stores in 2021 and the brand has grown immensely in that short amount of time.…
Now that we’ve established that Amazon is a dominant mattress retailer, much larger than many in the industry realize (see my earlier column here), our next step is to analyze the Amazon mattress shopper. Thanks to our latest Consumer Insights Now research conducted by Dana French, one of my long-time research colleagues, we can identify…
Bed Tech Midwest has found an innovative way to cut costs while reducing its environmental footprint. What began as a cost-accounting exercise to mitigate the impact of rising global tariffs has evolved into a sustainability initiative that benefits both retailers and the planet. President Justin Trumbo, who has vowed a long-standing promise to retailers to…
According to new research from Leggett & Platt, many low-cost imported mattresses sold online fail federal flammability standards. It also says some even attain dangerous heat release rates in violation of U.S. law in as little as two to four minutes after exposure to an ignition source, according to test results submitted to the U.S.…
3D visualization company imagine.io has announced the launch of new Mattress Builder modules, cutting-edge innovative technology made for the mattress world to connect every stage of mattress design and commercialization — from component suppliers, to manufacturers, to retailers. By fully connecting every detail in the mattress design and commercialization ecosystem from fabrics to finished goods…
DeLandis Sleep returned from the summer Las Vegas Market with a clear message from retailers: Private label is no longer the exclusive domain of mega-retailers. The company fielded inquiries from store owners — including midsize regionals — exploring private-label bedding programs for the first time. In response, the mattress manufacturer has streamlined its design-to-delivery process,…
One of the hottest topics of conversation at the recent Las Vegas Market was Ashley’s new store of the future, now open in Las Vegas. The Sleep Shop there was getting rave reviews. “You need to see the new Ashley bedding presentation,” said an executive with one of the industry’s largest manufacturers. I also heard…
In a wide-ranging interview, King Koil’s David Binke tells Editor-at-Large Dave Perry about his thoughts on excellence in mattress retailing, reveals why King Koil is finding success in the marketplace and welcomes two famous brothers to the King Koil family.
Labor Day, the biggest mattress sales holiday, is finally upon us. With strong sales numbers on Memorial Day and Fourth of July, the bedding industry is expecting a good turnout for the holiday. Here are a few of the promotions and offers taking place this year. Raymour & Flanigan is offering up to 35% off…
Artificial intelligence, once thought of as simply a fad, is now proving itself a useful tool in a business’s belt. A new survey by SEO and digital marketing consultant Joe Youngblood reveals that roughly one-third of Americans are now considered “heavy AI users.” This comprehensive study analyzed how 1,151 U.S. adults use AI in their…
Gardner White has launched Gardner White Mattress, a new standalone mattress store concept offering the best in premium mattress brands and innovative sleep solutions. Now open at 9990 E. Grand River Ave. in Brighton, Michigan, the showroom features a selection of well-known brands including Aireloom, Beautyrest, King Koil Mattress Co., Kingsdown, Sealy, Serta, Stearns &…
Sinomax USA is having a big year. It recently opened its new Houston headquarters, won a sustainability leadership award from Business Intelligence and announced a guest appearance on The Donna Drake Show on CBS. The move to Houston was celebrated on July 15 with a lively grand-opening and ribbon-cutting ceremony, attended by employees, leadership and special…
Symphony Sleep has launched its Premier Hybrid Platform Base, an adaptable foundation aimed at giving retailers a durable, upgrade-ready product that the company says has no equivalent in the marketplace. Designed for maximum versatility and retailer profitability, the Premier Hybrid Platform Base starts as a robust, breathable metal mesh deck, rated at 2,000 pounds, paired with…
Paramount Sleep Co. is gaining significant traction at retail through use of its exclusive Seal of Cotton trademark, driving product engagement and sell-through at stores nationwide. For retailers like Bloomingdale’s and Macy’s, Paramount’s premium collections featuring the Cotton Inc. trademark prove that cotton is a natural material that consumers trust. As the only mattress manufacturer licensed…
Richard Pieris & Co., the Sri Lanka licensee of leading mattress brand Englander, has opened a 2,000-square-foot boutique in the heart of the city’s upscale shopping district. U.S. Ambassador Julie Chung and Englander President and CEO Lou Paige joined local dignitaries to open the new store, which features 10 premium mattresses and a collection of…
Eight Sleep, a sleep‑fitness company, has raised $100 million in new funding to accelerate the company’s vision of transforming the bed into an AI-powered sleep-optimization and preventive health device. Eight Sleep has already surpassed $500 million in Pod sales, grown revenue 10x since the introduction of the Pod and analyzed over 1 billion hours of…
How big is Amazon in mattresses? That’s a critical question for the mattress industry, and it’s one, sadly, that the industry is not asking. I know this from a series of off-the-record conversations that I conducted at the recent Las Vegas Market. I asked several industry leaders to give me their confidential assessments of Amazon’s…
Helix Sleep announces a major retail expansion through a new partnership with Rooms To Go, a leading independent furniture retailer with more than 200 locations. This strategic collaboration marks a significant milestone for Helix, bringing its award-winning mattresses to one of the largest home furnishings destinations in the country. Helix mattresses are now available in…
At the Bedding News Now Best In Bedding Awards ceremony during the summer Las Vegas Market, Jim “Mattress Mack” McIngvale of Gallery Furniture addressed a room of nearly 200 industry executives.
Sleepeezee Bedding has rejoined Spring Air International as licensee for the country in a new 20-year deal. Launched in Melbourne in 1956, Sleepeezee is one of Australia’s largest combined bedding manufacturing and importer with more than 160 employees and plants in four major cities: Sydney, Brisbane, Perth and its home base, Melbourne. Part of Mantzis…
Although Helix Sleep was founded as a direct-to-consumer mattress brand, the company has recently expanded its reach by partnering with brick-and-mortar retailers. In June, Helix Sleep announced two new retail partnerships, one with Sleep City and Sweet Dreams Furniture & Mattress, which in total, will expand Helix’s retail footprint by 12 locations across key regional…
Capital Bedding is celebrating its 105th anniversary with a new name, updated website and refreshed mattress lineup this week. Scott Grand, owner of the fourth-generation, family-owned mattress manufacturer, said the name change to Grand Bedding honors its long-standing family legacy, dating back to founder John Richard Grand, who started the company in 1920. In addition,…
Things are looking up in Mattressville. It’s about time. We noted a few weeks ago that mattress business in Las Vegas generally met the modest expectations that industry leaders had for that market. Yes, traffic was generally quite light, but the buyers who made the trip were serious about improving their business and had good…
With two sales holidays — Memorial Day and Fourth of July — behind us, the bedding industry is optimistic about the remainder of the year, including two of the biggest mattress sales holidays, Labor Day and Black Friday. “We’re still a holiday-propelled industry,” says Gerry Borregginne, CEO of Therapedic International. “Our overall business has been up,…
Our Best In Bedding event at the recent Las Vegas Market was an afternoon of celebration and inspiration, one that attracted about 200 A-list mattress retailers and manufacturers. It was the industry’s top bedding event of the year. We presented Jim “Mattress Mack” McIngvale of Gallery Furniture with a Bedding Legend award, and he graced…
Top mattress retailers from across the country were honored at Bedding News Now’s inaugural Best In Bedding event, held during the Las Vegas Market. The event, a partnership with Andmore, was sponsored by Bread Financial and Serta Simmons Bedding, and five regional winners were announced. Bedding News Now Editor-at-Large Dave Perry and publisher Rick Harrison…
Last week, Somnigroup International released its second-quarter earnings report and held a conference call to discuss the state of the company. There are several important highlights. Scott Thompson, president and CEO of Somnigroup International, made the following comments on the conference call:
As mattress store owners and associates, you know the questions that frequently come up when a couple walks onto your showroom floor. Beyond “Is it firm enough?” or “Will it sleep hot?,” one of the most critical, yet often unarticulated, concerns is motion transfer. In 2025, with sleep wellness taking center stage, the ability of a…
The International Sleep Products Association’s 2025 Sustainability Conference will take place Sept. 10-11 at the Wyndham Atlanta Buckhead Hotel & Conference Center in Atlanta. The conference brings together professionals across the bedding industry value chain to collaborate on advancing sustainability practices and innovation. This year’s program takes a deeper look at circular design, with a live mattress…
Southerland has rebranded its American Adjustables line, unveiling a new look and an updated product assortment built to meet modern market demand. Headlining the launch is American Adjustables’ first-ever platform-friendly InMotion Series bases, which ship in a compact box and feature a slim, 3.5-inch profile while still offering fast, quiet and strong adjustments up to…
Kingsdown Inc. is dreaming in color with the launch of Indigo Dream, a four-bed, higher-end, feature-packed collection. Indigo Dream is offered in a tight-top firm, tight-top plush and Euro-top plush model. The new mattresses each have their own identity and are designed with exciting curb appeal with covers in indigo blue and white fabric, with…
An address by Jim “Mattress Mack” McIngvale of Gallery Furniture highlighted the Best In Bedding awards program presented by Bedding News Now at the recent Las Vegas Market. The event, co-hosted by Andmore and sponsored by Bread Financial and Serta Simmons Bedding, honored retailers Raymour & Flanigan, Gardner White Furniture, City Furniture, Mattress Direct and…
The recent Las Vegas Market had something to offer everyone in the bedding industry, whether it was trending products, in-person connections or high-margin programs. And despite it being a quieter market than January, those who came were aggressive and placed orders at the show. “Tariff worries are mostly over, and our retailers are seeing more…
In October 2024, Carpenter acquired Casper, aiming to steer the struggling online brand toward renewal and growth. That’s the plan Carpenter and Mike McQuiston, president of Casper, have led to fruition over the past several months. “It’s no secret that Casper was struggling,” he says. “When we took over in October, we knew we had to fix…
In the competitive world of mattress retail, the showroom floor is your most powerful selling tool. It’s where the customer’s journey begins, and every detail, from the lighting to the signage, contributes to their perception of your products. Yet, one of the most overlooked and impactful elements is a simple one: space. By strategically increasing…
