Diamond Mattress has partnered with Symphony Sleep to deliver best-in-class adjustable base products and programs designed to elevate the customer experience and drive business for retailers.
The collaboration enables Diamond Mattress to expand its advanced technologies portfolio, reinforcing the company’s commitment to innovation in mattresses and sleep systems. By aligning with Symphony Sleep’s expertise in adjustable base engineering, logistics and marketing, Diamond will provide its retail partners with a modular adjustable solution designed for all sleep positions — blending cutting-edge product features with tailored merchandising, training and service.
Diamond offers retailers three adjustable base models and two of Symphony’s bestselling accessories: the patented Elevation Kit and Hi-Low Lift Kit. The ES200, ES500 and ES600 offer a host of key features such as full-range positions, wireless remote with built-in flashlight, programmable memory positions, integrated massage and premium model positions including zero gravity, anti-snore and lay flat.
The Elevation Kit is a unique and patented accessory that provides all the health and sleep benefits of elevated sleep up to 12 degrees by allowing the sleeper to maintain proper spine alignment while still elevating their head above their feet. The Hi-Low Lift Kit allows residential furniture and bedding retailers to offer a high-quality in-home bedding solution that lowers, raises and tilts the bed for assisted, in-home care.
“Adjustable bases also create a powerful in-store advantage for brick-and-mortar retailers because their features are best experienced through hands-on demonstrations, allowing customers to feel the integration of mattress comfort with the precision adjustability of the base,” says Shaun Pennington, Diamond CEO.
Diamond selected Symphony Sleep as its partner for the company’s proven innovation in developing a comprehensive lineup of adjustable bases and accessories. This breadth enables retailers to offer premium-quality products while telling a distinctive story at the point of sale. Symphony Sleep’s thoughtfully designed and impactful point-of-purchase materials succinctly educate and guide consumers on the health benefits of adjustable bases, incorporating objective, third-party research and data to reinforce trust and credibility.
“Symphony’s ‘What’s Your Sleep Angle?’ program is a great guide to address specific health issues related to sleep,” says Todd Riecke, Western U.S. sales manager for Diamond Mattress. “They truly offer a holistic approach to selling and marketing customizable sleep solutions — one that is very much aligned with Diamond’s core values.”
Reicke added that as sleep education and wellness continue to rise in importance, more consumers are viewing their sleep environment as a key part of overall health, with technology shaping that mindset.
“This convergence of technology, wellness awareness and ergonomic design is transforming adjustable bases from a luxury upgrade into a mainstream sleep-wellness solution, and best of all, it’s empowering consumers to personalize their rest, improve circulation and support better health through more informed choices.”
