Sleep Number announces that Amber Minson will join the company as executive vice president and chief arketing officer (CMO) on May 12, 2025.
Minson will lead the company’s integrated marketing strategy, driving sustained demand generation, enhancing brand visibility and delivering media efficiency. She will focus on ensuring message clarity and consistency across digital and in-store experiences and developing partnerships that help Sleep Number connect with new customers.
Minson is an accomplished leader with more than two decades of marketing and brand strategy experience, having built and scaled high-performance marketing organizations for companies including Intuit, Alibaba, Home Shopping Network (HSN) and Comcast NBCUniversal. From 2022 to 2024, she served as Chief Revenue Officer at Blue Apron, where she was responsible for all revenue-generating and customer-facing functions, including growth through strategic pricing and promotional initiatives. Most recently, Minson served as CMO of Casper Sleep Inc. under a contract agreement.
“Amber’s joining Sleep Number represents a transition in our marketing strategy, emphasizing efficiency as the foundation for growth,” says Linda Findley, President and CEO of Sleep Number. “She will help us reshape how we engage with customers in an increasingly competitive and dynamic marketplace. Amber has successfully led both brand and performance marketing and has a track record of using data to strengthen relationships with existing customers and effectively acquire new ones. I look forward to working closely with Amber as we reevaluate our marketing strategies in today’s challenging market environment.”
Minson succeeds Kevin Brown, who is departing the company to pursue new opportunities.
“I am thrilled to join at such a pivotal time, with the opportunity to accelerate and shape how we connect with customers in this dynamic and digital marketplace,” says Minson. “The Sleep Number brand has a solid foundation and an exciting future, and is well-positioned to capitalize on consumers’ increasing demand for products that enhance their sleep. I am excited to partner with Linda and the rest of the team to unlock the next chapter of growth, engagement and impact.”
