by Serta Simmons Bedding is launching seven new collections across its Serta and Beautyrest product platforms this year at the Las Vegas Market. The collections are designed to better position each brand with compelling product lineups with “step-up” value propositions and feature sets that are easy for consumers to understand and give retailers the product assortment to drive step-up selling.
Showcased in the company’s World Market Center Suites B1265 and B1201, retailers can begin ordering the products at the trade show in advance of the product launches starting this spring.
“As we assessed our product portfolio and spoke with many key retail partners, it became clear that we have a unique opportunity to innovate and extend our leading brand platforms to better meet the needs of our valued retailers and consumers,” says Mark Genender, interim CEO of Serta Simmons Bedding. “Our new product lineups from Serta and Beautyrest have stunning aesthetics and are better differentiated than ever, with easy-to-navigate features, benefits and pricing, all designed to make it simple for retailers to showcase and sell our powerful brands. We are looking forward to their introduction at winter Las Vegas Market as we plan for their launch this year.”
In developing the new Serta and Beautyrest collections, the Serta Simmons Bedding team was careful to protect and highlight the benefits of each brand, while creating “product platforms” that let each brand stand on its own with unique selling stories.
Serta — “Zoned Comfort That Always Has Your Back“
Every mattress in the new Serta lineup will feature zoned comfort to support the sleeper’s body the way it was meant to be supported. The lineup consists of six mattress collections that each have unique value propositions and, within each, offer ever-increasing features and benefits that allow the customer to zone in on their perfect comfort at any price point. The collections include:
- Serta Classic: Affordable, entry-level pricing that is classically comfortable with features such as breathable fabric, gel memory foam and three zones of innersprings
- Serta Perfect Sleeper: Perfectly zoned comfort with CoolFeel fabric, Cool Twist memory foam and three ZoneActive support designs
- Serta Perfect Sleeper Hybrid: Perfectly conforming with CoolFeel fabric, PerfectConform Memory Foam and a five ZoneActive hybrid design
- Serta Perfect Sleeper Pro Hybrid: Perfectly responsive with CoolFeel Pro System, natural True Response Latex Foam, and a premium hybrid five ZoneActive hybrid design consisting of coils and zoned latex
- Serta iComfort: Conforming comfort with CoolFeel fabric, PerfectConform memory foam and an all-foam five ZoneResponse design
- Serta iComfortPro: Responsive comfort with CoolFeel Pro System, natural True Response Latex Foam and premium all-foam five ZoneResponse design
In addition, Serta is adding an all-new Serta Motion Renew adjustable base to its lineup of adjustable bases, which features key step-up benefits including dual massage, sound machine, under-bed lighting, anti-snore and memory presets.
Beautyrest — “People at Their Best Get Their Beautyrest“
Beautyrest Black is the flagship line of Beautyrest and a leading brand in the luxury innerspring category. First introduced in 2006, the latest evolution of the product lineup is being brought to the market this year with four levels, branded Beautyrest Black Series One through Four. All series feature the brand’s unique triple-stranded Pocketed Coil technology for individualized support and motion separation, micro-diamond memory foam for temperature management, high-density foams, luxurious fashion-inspired aesthetics, quilted borders and eight handles.
Each level within the Beautyrest Black portfolio provides the customer with step-ups in features without losing any of the innovations of the previous series, including the following highlights:
- Beautyrest Black Series One: Triple-stranded Pocketed Coil technology combined with Beautyrest gel memory foam and high-density memory foams, and Sleep Climate technology
- Beautyrest Black Series Two: Additional layer of quilted memory foam and Micro Diamond memory foam
- Beautyrest Black Series Three: Adds Self Response latex
- Beautyrest Black Series Four: Upgrades to increased nano coil density
In addition, the Beauty Sleep brand is being reintroduced this year and unveiled at Las Vegas Market. Positioned separate from but adjacent to Beautyrest, Beauty Sleep will deliver quality, affordable products with consistent support and long-lasting comfort. Each of the eight models feature original Pocketed Coil technology, available in both quilted and hybrid constructions.
